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August 18, 2004
Still Time To Prepair For The Holidays!
Explore the Luxury Product Launches of 2005.
Find out how effective public relations campaign can help you have a successfull Holiday Season.
Posted by Constance at 08:01 PM | TrackBack
August 09, 2004
The Consumer Luxury Brand Visibility You Long for with the Pierce Mattie Public Relations Entourage.
Luxury beauty, health and fitness brands don't just achieve "Superstar" recognition and appear on the pages of Town & Country, Vanity Fair, W and Robb Report all by themselves. Anyone who watches E! True Hollywood Story knows it takes talent, hard work and lots of help to achieve "Smash hit" celebrity status with consumers.
Pierce Mattie (Author, Speaker, Lifestyle & Wellness industry leader) has the experience, the vision and the savvy, hip entourage of brand advocates to expand brand's or services past the velvet rope and into the VIP room, introducing brand's to editors of major publications and television producers from around the globe.
Pierce Mattie Public Relations, Inc. enlisted beauty fashion photographer Matteo Trisolini to establish the firm's advertising campaign for 2005, entitled "The Luxurious Reach." The goal of the new ads embodies the firm's spirit - with a celebrity edge, illustrating exercise, color cosmetics and fashion-forward hairstyles, all with a luxurious feel.
“Our objective of this new campaign is to appeal to potential clients and deliver the message that Pierce Mattie Public Relations can achieve luxury status for their brand, says Roland Gutierrez, executive vice president of Pierce Mattie Public Relations, Inc.
“The Luxurious Reach” campaign will debut in Winter 2004 in O'dwyer PR, Skin Inc., Les Nouvelles Esthetiques and Le Book, running as a four-color full-page advertisement.
"We're excited about Trisolini's talents and masterful execution,” says Gutierrez. “When you work with the best and surround yourself with an entourage of inspiration, it permeates everything you do.”
Trisolini, a native Italian has partnered with Pierce Mattie Public Relations, Inc. because of the shared vision of beauty, branding and publicity. Trisolini's experience with luxury brands was extremely compatible for “The Luxurious Reach” campaign.
"There used to be a time when the industry said, 'It's the dress that counts,'" Trisolini recalls. "I don't agree with that. What makes the statement is the mood, the atmosphere and the message you convey. Especially when it comes to the high profile luxury names. It's all about selling the dream and the lifestyle."
Posted by PMPR Sr. Analyst at 03:19 AM | TrackBack
August 04, 2004
Consumer Confidence Surges to Highest Since 2002
According to the Conference Board's Consumer Confidence Index, which increased sharply in June, it posted further gains in July, now standing at 106.1, up from 102.8 in June. The Expectations Index jumped to 105.8 from 100.8. The Present Situation Index edged up to 106.5 from 105.9 in June.
"Consumer confidence has now increased for four consecutive months, and is at its highest level since June 2002 when it registered 106.3," says Lynn Franco, Director of The Conference Board's Consumer Research Center. "The spring turnaround has been fueled by gains in employment, and unless the job market sours, consumer confidence should continue to post solid numbers."
-MediaPost Communications, 16 W. 19th St., New York, NY 10011
Consumers' expectations for the next six months are somewhat mixed, but more optimistic than last month. Those anticipating conditions to worsen declined to 7.0 percent from 9.1 percent. Consumers expecting business conditions to improve remained relatively unchanged, 23.2 percent versus 23.5 percent in June.
And BIGresearch reports consumers on a positive note with a higher employment level than the previous month, not as inclined to pay down debt, not deferring purchases at the same level as the previous month, anticipating fewer layoffs over the next 6 months, and not as concerned with being laid off as he/she was in June. in July, consumer confidence zoomed to 48.1% after 4 months of a steady decline.
However, says the BIG study, consumer sentiment may be rising at home, but perhaps issues abroad have them more concerned with security this month...following last week's surprise early turnover of power to the Iraqi interim government, 24.3% say they worry more about political/national security issues, compared to 22.9% in June.
With increasing savings, says BIG, and paying off debt still on consumers' minds, it looks like they're taking advantage of sales and shopping discounters (it's STILL all about Wal-Mart) in order to make their hard-earned bucks stretch a bit further.
Source: BIGresearch, July 2004
But confidence in the stock market sees an uptick in July with investors, with 61.7% saying they will definitely/probably invest v. 59.6% in June. Slightly more investors ready to head back to Wall Street, as 13.3% plan to buy stocks in the next 3 months...those planning to sell down 1/2 point to 6.0%.
Visit The Center for Media Research
Posted by PMPR Analyst at 08:40 AM | TrackBack
August 03, 2004
Niche Consumer Public Relations & Publications
Since the beginning my goal at Pierce Mattie has been to focus on a niche client brand base. Specializing in luxury lifestyle and wellness brands that benefit one another, we combine (cobrand) brand media stories to add impact and additional consumer awareness through relevancy. So many times we've taken a "more mature" brand and revived it's publicity in the media this way. Co-branding acts as the Trojan horse to brands that may have already done a few "tours" over the years. Have a look at a good example of a niche publication modern dog and read the NPR story on niche publications here.
Posted by at 10:45 AM | TrackBack
August 01, 2004
Cosmetic Enhancement Expo
Cosmetic Enhancement Expo: Educating consumers at the Los Angeles cosmetic surgery meeting with beauty experts from all fields including cosmetic surgery, cosmetic dentistry, dermatology, vision correction surgery, & anti aging medicine. With over 200 exhibitors, informational seminars, and live demonstrations. November 5-7, 2004.
The Cosmetic Enhancement Expo 2004
Los Angeles Convention Center, November 5, 6, 7
The Cosmetic Enhancement Expo is the first consumer learning event exploring cosmetic enhancement in the United States! Top Industry Experts are working closely to develop and present Seminars and Workshops for the many Educational Topics.
The Cosmetic Enhancement Expo is an interactive educational conference & exposition: Prominent doctors, authors, and consumer advocates will present seminars and demonstrations on Cosmetic Surgery, Skin Treatments and Procedures, Anti-Aging, Cosmetic Dentistry, Cosmetic Vision, Financing Options, Selecting a Provider, and more. Learn more about Attending the Expo.
The Cosmetic Enhancement Expo is a trade show with over 200 exhibits and two ongoing live demonstration theaters: Thousands of women and men will explore first-hand the latest cutting edge products and ideas in a friendly, non-threatening open atmosphere. See live demonstrations featuring cosmetic injections, teeth whitening, permanent make-up, and a host of others. View Exhibits from prominent doctors, suppliers, and related educational organizations of cosmetic enhancement.