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March 28, 2004
Professional Beauty London - 21, 22 & 23 March
Olympia, London.
Professional Beauty 2004 was billed as the only event to attend - and visitors certainly thought so as well.
This year’s show was a resounding success. Once again there was an increase in the number of exhibitors, a very successful Awards evening, sell-out on-site conferences and record visitor numbers - 43,148 visitors over the three days (to be audited by the ABC).
Visitors were spoilt for choice on who to visit, what to see and where the best deals could be found. The show saw the leading companies from the industry exhibit the very best products and services around.
Professional Beauty spans the two massive exhibition halls at London’s premier venue – Olympia. Olympia Exhibition Centre is located in fashionable Kensington, which is geared to provide visitors with plenty of local eateries, hotels and entertainment. London’s famous ‘West End’ is just a short tube away.
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Posted by at 11:07 PM | TrackBack
March 25, 2004
Professional Beauty Consumer Awards 2004, London Hilton Hotel, Park Lane
Sunday 21st March 2004
Everyone likes a little luxury, and being pampered is a treat which all of us deserve once in a while. But with so many salons and spas to choose from, deciding where to go to receive top service and the best treatments is difficult. The Professional Beauty Awards recognise best practice in the health & beauty industry and provide consumers with a useful guide to finding the right mix of professionalism and luxury.
Nearly 200 salons and spas entered the Professional Beauty Awards, now in it's 7th year, and over 12,000 customers voted for their favourites.
The winners were announced at a gala ceremony on Sunday 21st March, hosted by Lee Hurst, in front of 900 health & beauty professionals to a rapturous applause.
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Posted by at 11:10 PM | TrackBack
March 23, 2004
Fat, It's All In Your Head
MypetfatTM is a bold , new approach to weight loss that takes the anguish out of dieting. Founded on 3 principles; consciousness, choice, and conditioning, Everyday mypetfatTM is giving people a simple way to achieve weight loss.
MypetfatTM has become a life changing breakthrough for its founder , Jay Jacobs, and can be for you to if you are willing to take the first steps towards life long health & wellness.
http://www.mypetfat.com/
Posted by Steve Hultgren at 10:37 PM | TrackBack
March 19, 2004
The Makeover of Pierce Mattie Public Relations, Inc.
The Makeover of Pierce Mattie Public Relations, Inc.
Increase profits, client awareness and responsiveness
New York - Pierce Mattie Public Relations, Inc. (PMPR) the U.S. leader in niche publicity for the beauty, health and fitness industries announced to its investors today a 70 percent increase in billings for the fiscal year 2003 from the previous year. PMPR’s first quarter in 2004 began with an increase in billing of 40 percent over the previous quarter.
“Pierce Mattie Public Relations is fearlessly growing and has been on target this year in making their goals very obtainable,” said Peter Neuberg CEO of Advanced Planning Group, the financial planning agency that advises PMPR, Inc.
Pierce Mattie, founder and CEO, attributes his company’s growth largely to the expansion of two consumer divisions in the first quarter of 2003: beauty retail and cosmeceuticals. These divisions gave the firm a solid business platform in the personal care industry.
Restructure
PMPR’s corporate headquarters in New York City restructured its managerial teams by eliminating standard corporate account hierarchies and merging executives and staff into support teams, thereby unifying and collaborating creative strategies. Each team consists of executives and staff collaboration providing a new method of product pitching with a checkpoint completion. The internal re-staffing was accomplished mid-year 2003.
During the third quarter of 2003, PMPR, Inc. turned up the intensity with their “out of the box” creative publicity services such as in-depth case studies, PR values, development of educational packages for manufacturers and insightful and thoughtful forecasting of consumer buying trends.
Image
PMPR, Inc. upgraded their overall image by seeking the advertising inspiration of 4th Floor Creative whose clients include Clairol, Lizzy Grubman and Sarah Jessica Parker. This journey embarked with a branding strategy, recreation of the firms’ Web site, piercemattie.com and contemporary business to business market ads. The aim for Mattie was to brand the firm using its signature “megaphone man” with company colors; khaki, red and white. PMPR’s overall look is one of 1940’s modish, with the popular appeal of this cutting edge esthetic. Mattie’s objective in advertising is to educate the industry on the value of PR and its services.
"Today PMPR's Web site averages 300 hits per day, which will double in months to come," said Steven Hultgren, CEO of 4th Floor Creative.
This includes media and manufacturers seeking counsel and information on PMPR, Inc. their clients and services. Clients and media may now interact online with PMPR's Cosmetic Board of Advisors.
"PMPR's new trade ads reflect their triple focus on beauty, health and fitness. They also highlight their media relations skills with TV, consumer and trade print, and regional papers," said Hultgren.
Education
Education for clients and potential team members is crucial.
“It is our responsibility to educate our clients on the numerous benefits of public relations over advertising,” said Roland Gutierrez, Executive Vice President of PMPR, Inc. “All of our clients are delighted with the multiple media outlets that PMPR uses to ensure their message is receiving maximum exposure.”
Representation
A portion of PMPR’s Consumer Packaged Goods department currently represents several professional-only skin care lines that have both retail and professional-sized packaging. Additionally, the CPG department includes body care lines used by massage therapists, cosmetics for make-up artists, hair care lines for consumers and salons, as well as mass-market beauty products.
PMPR’s fitness division includes gyms, resort facilities, workout equipment manufacturers and nutritional supplements.
In the cosmetic health sector they currently represent plastic surgeons, dermatologists, cosmetic dentists, nutritionists, chiropractors and holistic practitioners.
Goal
PMPR is progressively aiming for a 125 percent increase in billings for 2004, an ambition that will be met with PR round tables, trade show consultations, continued advertising, PR classes, cross branding various patrons with complimentary vendors and the recruitment of higher ticketed clients.
The firm’s new focus on publicizing American based companies as fine European imports has enabled PMPR to deliver luxury brand positioning, while providing and maintaining a fast turn around, increasing the client’s bottom line.
For more information on Pierce Mattie Public Relations, Inc. please go http://piercemattie.com or call 212-243-1431.
Posted by sergeg at 11:05 AM | TrackBack
March 17, 2004
Simple Skin Beauty Tips
For current information please see PMPR's Cosmetic Forcast for beauty editors.
Your skin is your first line of defense against aging and looking beautiful. If you take proper care of it you'll look as though you're ready to set in front of a TV camera - and your friends and family will think you've stopped the calendar.
• Getting Enough Sleep
No amount of skin care will compensate for a tired body and one of the first places to reflect this lack of enough zzzzzs is your skin. Most of us need at least 6 hours sleep to function properly. However, the ideal amount of sleep to look wide-eyed, youthful and ready to go is about 8 hours sleep, or more, depending on the individual. To induce a good nights sleep be sure your bedroom is cool enough as a reduced body temperature signals the brain to shift into sleep.
• Quit Smoking
Nothing is worst for the skin than the nasty habit of smoking. Not only is it bad for your circulation, cigarettes raise your blood pressure and heart rate and make it more difficult to fall asleep. Many people aren't aware that nicotine is a stimulant and can keep you awake like large doses of caffeine. Smoker's also wake up more in the middle of the night, possibly because of withdrawal symptoms.
• Proper Nutrition & Exercise
If you want your skin to glow from within, eat plenty of fruits, vegetables, lean meat, fish and complex carbohydrates. Also, make sure your skin is properly hydrated by drinking plenty of water.
Walking is a great way to keep your skin glowing. If you're walking on a sunny day, be sure to protect your skin with sunscreen and wear a hat to cover your face.
• Egg Facials
Facials with egg help smooth and nourish your skin and give you a youthful glow. Try any of these three routines:
1) Using a cotton puff, apply egg white to your face and let it dry for up to 30 minutes. Splash off with lukewarm and then cold water.
2) Beat an egg white until stiff. Add one teaspoon of honey. Stir together. Then fluff onto your face. After 30 minutes, splash off with tepid and cold water.
3) Beat the whites of four eggs with one grain of alum (available at drug stores) until stiff. Now apply all over your face and throat and let remain on for about one hour. Splash off with warm and cold water.
• Oily Skin
Skin cells produce a natural oil, called "sebum," which helps retain moisture and keeps the skin youthfully smooth. Your skin also maintains a natural acid-alkaline balance to help you fight infection.
When all these natural functions are running smoothly, you're rewarded with normal, healthy, youthful skin.
But when they're not running smoothly, the results can include a variety of problems that give your skin a prematurely old look. When your skin's oil glands produce too much sebum, pores become clogged. The result can be an outbreak of blackheads, pimples and acne.
Try these steps to solve the problem of oily skin:
1) Cleanse your skin with a pH-adjusted lotion or cream. Choose a gentle deep-pore cleanser that removes excess oiliness, fights bacteria and helps heal blemishes.
2) Follow a routine of regular cleansing every morning, every night and once or twice during the day if possible. Carry cleansing tissues with you in your purse for mid-day touchups.
3) Stimulate circulation with a mask product. Use it two to three times a week to help deep-cleanse and rejuvenate your skin tone.
4) Mix a solution of one-half water and one-half apple cider vinegar. Apply to oily spots and let it remain. Repeat this frequently.
5) Combine one tablespoon of plain yogurt with one tablespoon of wheat germ or bran. Smooth this mask over your face. Let it remain 20 minutes, and then splash it off with tepid water.
6) Combine one tablespoon of brewer's yeast with three tablespoons of water. Use this as a mask. Place it on oily areas of your face. Let it dry and leave it on for 20 minutes. Splash it away with warm and then cool water.
• Dry Skin
Go easy if your skin is dry or sensitive. If your skin feels dry, rough and flaky when you touch it , it needs extra tender loving care with the following routine:
1) Cream off make-up and dirt with a super-fatted cleansing cream, morning and night. Apply all creams and lotions with an upward motion. It's stimulating to the skin and helps prevent sagging. Note: Vitamin E oil is also known to slow the aging of skin. Dab it on problem areas that show signs of aging.
2) Moisturize in the morning and before bedtime to keep your skin soft and smooth and to protect it against the additional loss of moisture.
3) Take warm, not hot, showers. Lots of hot water can drain moisture out of your skin, leaving it older-looking, itchy and dry. Be sure to use moisturizing lotion after bathing.
• Beware of Summer
You can still enjoy the summer and keep a youthful skin if you follow these guidelines:
1) Take the sun in small doses. Be sure to use a sunscreen product to screen out harmful rays.
2) Ultraviolet rays are strongest between 11 a.m. and 2 p.m., so be especially careful if you're in the sun during those hours.
3) If you're relying on clothing to protect your skin from the sun, be sure it's opaque. If you can see through it, the sun can burn your skin.
4) Wear a sunscreen product on the beach even on cloudy days. Reapply it after swimming.
5) Sensitive areas need special protection. Wear sunglasses. Cover your hair. Use petroleum jelly on your lips for added protection.
6) A great treatment for prickly heat and sunburn: Aloe Vera gel. From ancient times peoples have recognized the ability of Aloe Vera to speed up the healing of wounds & burns while relieving itching and swelling.
Aloe Vera is a cactus-like plant with green dagger-shaped leaves. The leaves are filled with a clear, vicous bitter shining gel made up of 96% water and 4% containing 75 unknown substances.
The Aloe has an amazing ability to rejuvenate and rebuild the skin by helping the process of cell division and discarding dead cell tissue. Additionally it is excellent as a moisturizer by maintaining the natural moisturizing agents in the skin, even drawing moisture from the air around.
• Age Spots
These flat, gray, brown or black spots occur on more than 90% of fair-skinned people past the age of 50. Skin formulas containing maximum strength hydroquinone can gently fade darker skin and age spots. Any suspicious looking moles or spots that have an irregular pattern should be checked by your dermatologist to be sure they're not cancerous.
• Pimples
Resist the urge to pick at a pimple. Skin that is broken out is already infected with bacteria. Picking breaks down the skin and invites in more bacteria, leading to possible infections or scarring.
• Remedies
Apply a product with salicylic acid, benzoyl peroxide, camphor, or zinc oxide twice a day. A drop or two of Visine on the pimple will reduce redness
Posted by PMPR Analyst at 11:00 AM | TrackBack
Maria's Weight-Loss Secrets
Entertainment Tonight's charismatic correspondent MARIA MENOUNOS may spend her days and nights mingling with stars like CHARLIE SHEEN and PAUL WALKER but before she made it big, she was the typical college student who fell victim to the "Freshman 15" -- only for her, it was the "Freshman 40."
On tonight's ET, Maria discusses her weight gain, her weight loss and her secrets for keeping the unwanted pounds off -- for good!
"I was eating mass quantities," she says. "I could eat almost a whole pizza by myself."
The brunette beauty shot up to 155 pounds in six months while attending Emerson College in Boston. She says moving from home to a dorm was partly to blame.
"I'd always eaten healthy, but when I moved to college my eating habits changed drastically." She reveals, "I was eating pizza at two in the morning and lots of it ...I wasn't receiving the home-cooked meals that I was getting back home so the weight was quickly gained."
Although she soon recognized there was a problem, she said it didn't concern her much because she was in college. "I had modeled before and done some TV and film work and I didn't mind getting to eat what I wanted for a small time in my life."
But the desire to compete in the Miss Massachusetts pageant is what eventually motivated her to lose the weight. "I had tried to lose weight here and there but they were lame efforts," she says. "When I lost my weight it was because I was ready to lose it and I put all my effort towards it." She adds, "I didn't consider it a diet. I just changed the way I was eating."
It took the talented talker a year to lose the extra 40 pounds, done mostly by limiting the tempting junk food she grew to love, including brown sugar Pop-Tarts. "I started cutting back slowly. Instead of six pieces of pizza, I'd have five and when that got easier I cut it down to four and would supplement it with a side salad."
"Five months later I felt my clothes getting big and I got on the scale and saw I had lost 20 pounds! I couldn't believe it."
This encouraged her to start exercising. "I did push ups and jumped rope. You don't need all of that expensive machinery to do it." Maria says another key to keeping the weight off is to never deprive yourself. "Even when I was dieting, I still had dessert, I just didn't eat the whole dessert, I ate only half. And instead of a whole bag of Oreos, I'd eat only three."
And another tip for people-on-the-go: The fast food drive-through can be an option -- if you know what to order! "I love Wendy's salads," she says. "I have about three a week!"
Maria does make it clear that she never really tried the fad diets. "I'd try them for a couple of hours but it just didn't work. For me it was a complete life change and it stuck with me because it's been three years and I haven't gained it back."
Posted by PMPR Analyst at 10:10 AM | TrackBack
Aromatherapy for Emotional Well-Being
Aromatherapy should not be considered a miracle cure for serious emotional issues, the use of essential oils may assist, sometimes greatly, with particular emotional issues. Additionally, the proper use of essential oils may enhance your emotional outlook and provide support and help balance your emotions during the day. The use of essential oils for emotional well-being is what is often first thought of when someone thinks of the term "aromatherapy."
Essential oils are comprised of naturally occurring chemicals that work in synergy with one another. Because essential oils evaporate quickly (known as being "volatile"), their molecules are easily inhaled. Without providing an intimidating lesson in olfaction (the science of the sense of smell), the inhalation of these naturally occurring synergistic chemicals provide triggers to our brain. These triggers effect our emotions. Inhalation of these wondrous molecules also provides physical benefit which may also work together to aid in our emotional state.
Sweet orange oil is a good example. The smell of orange helps provide emotional balance and bring on a positive outlook. Sweet orange oil is a wonderful oil to use alone or in a blend for those winter blues that often occur in the colder, grayer times of the year. The aroma of sweet orange oil also blends nicely with many oils and has the added advantage of being one of the more inexepensive essential oils. It is also generally regarded to be one of the safer essential oils to use.
Borrowed from Essential Oils for Emotional Well-Being page located within AromaWeb's Oil Profiles area, below is a list of emotional states and the oils that are commonly known to be of help. When using any oil, it's important to follow all safety guidelines and safety issues that pertain to the particular oil.
Not all oils provide the same level of benefit for all persons. Past memories associated with particular aromas can have a positive or negative effect. Rose essential oil, for instance, is known for aiding during times of grief. Your past experiences with the aroma of rose oil, however, may impact its effectiveness for use during times of grief. If you had a loving grandmother who often smelled of rose, for instance, your reaction when smelling rose may differ than if you had an abusive grandmother who typically smelled of rose. If your rose-smelling grandma died, your reaction to the aroma of rose will be impacted by your past associations with the aroma. Do not force yourself to use an oil that illicits negative feelings or that you don't like the aroma of, even if it is one that is listed below.
It is important, therefore, that you treat any list of essential oils used for emotional well-being as a starting point. Within the confines of safety, experiment and utilize those oils that bring about the purpose that you seek.
• Anger
Bergamot, Jasmine, Neroli, Orange, Patchouli, Petitgrain, Roman Chamomile, Rose, Vetiver, Ylang Ylang
• Anxiety
Bergamot, Cedarwood, Clary Sage, Frankincense, Geranium, Lavender, Mandarin, Neroli, Patchouli, Roman Chamomile, Rose, Sandalwood, Vetiver
• Confidence
Bay Laurel, Bergamot, Cypress, Grapefruit, Jasmine, Orange, Rosemary
• Depression
Bergamot, Clary Sage, Frankincense, Geranium, Grapefruit, Helichrysum, Jasmine, Lavender, Lemon, Mandarin, Neroli, Orange, Roman Chamomile, Rose, Sandalwood, Ylang Ylang
• Fatigue, Exhaustion and Burnout
Basil, Bergamot, Black Pepper, Clary Sage, Cypress, Frankincense, Ginger, Grapefruit, Helichrysum, Jasmine, Lemon, Patchouli, Peppermint, Rosemary, Sandalwood, Vetiver
• Fear
Bergamot, Cedarwood, Clary Sage, Frankincense, Grapefruit, Jasmine, Lemon, Neroli, Orange, Roman Chamomile Sandalwood, Vetiver
• Grief
Cypress, Frankincense, Helichrysum, Neroli, Rose, Sandalwood, Vetiver
• Happiness and Peace
Bergamot, Frankincense, Geranium, Grapefruit, Lemon, Neroli, Orange, Rose, Sandalwood, Ylang Ylang
• Insecurity
Bergamot, Cedarwood, Frankincense, Jasmine, Sandalwood, Vetiver
• Irritability
Lavender, Mandarin, Neroli, Roman Chamomile, Sandalwood
• Loneliness
Bergamot, Clary Sage, Frankincense, Helichrysum, Roman Chamomile, Rose
• Memory and Concentration
Basil, Black Pepper, Cypress, Hyssop, Lemon, Peppermint, Rosemary
• Panic and Panic Attacks
Frankincense, Helichrysum, Lavender, Neroli, Rose
• Stress
Benzoin, Bergamot, Clary Sage, Frankincense, Geranium, Grapefruit, Jasmine, Lavender, Mandarin, Neroli, Patchouli, Roman Chamomile, Rose, Sandalwood, Vetiver, Ylang Ylang
Posted by PMPR Analyst at 09:49 AM | Comments (1) | TrackBack
March 16, 2004
Does Hunger Keeps Us Fat?
Many dieters think dieting and hunger go hand in hand.
They accept hunger as a normal part of dieting because they think that dieting and weight loss means eating tiny amounts of food.
But hunger should never be part of a diet. Because HUNGER KEEPS US FAT.
Hunger makes us unhappy.Unhappiness makes us binge. Bingeing makes us gain weight.
Truth About Dieting:
Dieting means swapping your high-calorie eating habits for lower-calorie habits. This can easily be achieved without reducing food quantity. In fact, some people on my diet complain there is too much to eat!
Some Secrets of Successful Weight Loss
The real secret of successful weight loss is to fill up your stomach with healthy lower calorie food. Because a full stomach is your best protection again food temptation, binges, cravings and other diet disasters.
• DON'T go hungry.
If you do, you'll reach for something that makes you fat.
• It's ALWAYS better to eat a little too much, than not enough.
Because not enough leads to diet catastrophe!
Posted by PMPR Analyst at 10:00 AM | TrackBack
March 15, 2004
Short History of Aromatherapy
Aomatherapy is derived from two words. Aroma- meaning fragrance or smell and Therapy- meaning treatment. Aromatherapy was used by the most ancient civilizations and is reputed to be at least 6000 years old. It is widely thought that Aromatherapy began in Egypt. A medical papyri considered to date back to around 1555 BC contains remedies for all types of illnesses and the methods of application are similar to the ones used in Aromatherapy and Herbal medicine today.
The Egyptians used a method known as infusion ( this process is described later on) to extract the oils from aromatic plants and incense was probably one of the earliest ways of using aromatics. Frankincense was burned at sun rise as an offering to the sun god, Ra and myrrh was offered to the moon.
The Egyptians were experts at embalming using aromatics to help preserve flesh. The Egyptians used to be massaged with fragrant oils after bathing . The Greeks continued the use of aromatic oils and used them medicinally and cosmetically. A Greek physician, Pedacius Dioscorides, wrote a book about herbal medicine and for at least 1200 years as the Western world's standard medical reference. Many of the remedies he mentions are still in use today in Aromatherapy.
The Romans took much of their medical knowledge from the Greeks and went on to use and improve the ability of aromatics with Rome becoming the bathing capital of the world. After bathing they would be oiled and massaged. The Romans started to import new aromatic products from East India and Arabia through the opening up of trade routes.
During the crusades the knowledge of aromatic oils and perfumes spread to the Far East and Arabia and it was a physician called Avicenna who lived from A.D 980 to A.D. 1037 that is understood to have first used the process known as distillation to distil essence of rose ,although it probably took many years to perfect the process. (This process will be described later). The Arabs also discovered how to distil alcohol around the same time making it possible to produce perfumes without a heavy oily base.
There is a strong possibility that the ancient Chinese civilizations were using some form of aromatics at the same time as the Egyptians. Shen Nung's Herbal book is the oldest surviving medical book in China which is dated about 2700 B.C. and contains information on over 300 plants. The Chinese used aromatic herbs and burned aromatic woods and incense to show respect to God.
Traditional Indian medicine known as ayurveda has been practiced for more than 3000 years and it incorporates aromatic massage as one of its main aspects. The invasions of South America by the conquistadores brought about the discovery of more medicinal plants and aromatic oils as the Aztecs were well known for their plant remedies and the Spanish were amazed at the wealth of medicinal plants found in Montezuma's botanical gardens.
The North American Indians also used aromatic oils and produced their own herbal remedies.
It wasn't until the 19th century that scientists in Europe and Great Britain began researching the effects of essential oils on bacteria in humans.
A French chemist , Rene Maurice Gattefosse, began his research into the healing powers of essential oils after burning his hand in his laboratory and immersing in it in lavender oil and being impressed by how quickly the burn healed. In 1937 he published a book about the anti -microbial effects of the oils and coined the word Aromatherapy. He went on to set up a business producing oils for use in fragrances and cosmetics. Around the same time another Frenchman, Albert Couvreur, published a book on the medicinal uses of essential oils.
A French medical doctor , Jean Valnet, discovered Gattefosse's research and began experimenting with essential oils. Around the same time, Margaret Maury, a French biochemist developed a unique method of applying these oils to the skin with massage. Micheline Arcier, now living in London, studied and worked with Maury and Valnet and their combined techniques created a form of Aromatherapy now used all over the world.
Essential oils are very expensive to produce, some more so than others, due to the labor intensive process and the quantity of the plant required to produce the oil, Approximately 400kg of thyme would produce 1kg of essential oil , 2000kg of rose petals to make1kg of oil , 6 tonnes of orange blossom to produce 1kg of neroli , and 4 million jasmine flowers to produce 1kg of jasmine absolute.
Posted by PMPR Analyst at 09:40 AM | TrackBack
March 14, 2004
Before/After Fat Celebrities
Celebrities are people too...
Some celebrities follow simple, commonsense diets to stay in shape, but others rely on quirky rituals to keep the pounds off. Can you guess the diet secrets of some of Hollywood's slimmest stars?
Test your celebrity weight loss knowledge- Copy & paste this link into your web browser: http://quiz.ivillage.co.uk/uk_diet/tests/celebdiet.htm
Posted by PMPR Analyst at 10:33 AM | TrackBack
More on Aromatherpy
Q: What is Aromatherapy?
A: A selection of aromatherapy products.
Aromatherapy is the practice of using volatile plant oils, including essential oils, for psychological and physical well-being.
Essential oils which are the pure "essence" of a plant, have been found to provide both psychological and physical benefits when used correctly and safely. There are many essential oils. The Essential Oil Profiles area details over 90 essential oils. Absolutes, CO2s and hydrosols are also commonly utilized in aromatherapy. Click on the links to learn more about them. The term "essential oil" is often used as a blanket term to also include CO2s and absolutes.
It is important to note that perfume oils also known as fragrance oils or "fragrances" are not the same as essential oils. Perfume oils and fragrances contain unnatural chemicals and do not provide the therapeutic benefits of essential oils. Unfortunately, many companies improperly use the term aromatherapy on products that contain unnatural and perfume oils, so it's important to look at the ingredient label when seeking true aromatherapy products.
The Benefit of an "Aroma"
Essential oils that are inhaled into the lungs are believed to offer both psychological and physical benefits; not only does the aroma of the natural essential oil stimulate the brain to trigger a reaction, but the natural constituents (naturally occurring chemicals) of the essential oil are drawn into the lungs and can also supply physical benefit. If not done correctly and safely, however, the use of essential oils can also have severe consequences.
The Benefit of Physical Application
Oils that are applied to the skin are believed to be absorbed into the bloodstream. The components of the various oils are believed to aid in a variety of health, beauty and hygiene conditions. Since essential oils are so powerful and concentrated, they should never be applied to the skin in their undiluted form. To apply essential oils to the skin, "carrier oils" which are pure vegetable oils are used to dilute the essential oils and "carry" them to the skin. Common carrier oils include sweet almond oil, apricot kernel oil and grapeseed oil. A more detailed definition of Carrier Oils is found on the What are Carrier Oils page. A detailed list of carrier oils and their properties can be found on the Carrier Oils Used in Aromatherapy properties page.
Other Benefits
Essential Oils can supply other benefits as well. Some oils, for instance, act as a natural repellent and pesticide. You may recall using "citronella" candles during the summer to keep mosquitoes away. Citronella essential oil is the ingredient in the candles that provides this benefit. Visit the Essential Oil Uses page for more information on the variety of ways that you can use essential oils.
Essential Oil Blends
Essential oils may be blended together to provide an especially pleasing aroma. Oils can be blended together to also provide a specific therapeutic action. A synergistic essential oil blend of the correct oils in proper proportions is considered to be greater in total benefit than each oil working independently. AromaWeb's Recipes area offers a variety of recipes and synergies.
About Aromatherapy Products
Not all ready-made aromatherapy products labeled with the word "aromatherapy" are pure and natural. Products that contain artificial ingredients do not provide true aromatherapy benefits. At worst, they provide no benefit. At best, they provide only a fraction of the benefit that natural products supply. Buyers seeking true aromatherapy products must look at the ingredients within a product to ensure that the product does not contain fragrance oils or unpure (chemical) components. A general rule-of-thumb is to be wary of products that do not list their ingredients and those that do not boast of having pure essential oils (look for products that contain pure essential oils on their ingredient list and avoid those that have words like fragrance). A note, however, is that some sellers of good-quality aromatherapy blends do not list their ingredients because they are worried that others may copy their creation. By asking the seller more about the blend, and listening to how they respond, you should have a better idea about the quality of the blend being sold. Good suppliers really should be happy to tell you the ingredients when asked as some people should avoid particular oils due to health problems.
Posted by PMPR Analyst at 09:31 AM | TrackBack
March 12, 2004
Mattie Mentor Scholarship
• Applications must be submitted by December 15, 2004 to Nancy Fordham at Loraines Academy.
• Scholarship winner will be announced by the selection committee by January 15, 2005.
• Scholarship must be used within one year.
The Mattie Mentor Program Launches Pierce Mattie Public Relations, Inc.. (PMPR) celebrated its one-year anniversary in 2002 by launching a Facial Specialist Scholarship to a single student annually, enabling him or her to study Esthetics and become certified as a Facial Specialist through Loraine’s Academy in St. Petersburg, FL.
Instructions:
Submit name, address, phone number(s), email address (optional), educational background, job history, and 500 word essay on your goals and aspirations in esthetics. (What do you want to do with your esthetics career.. where do you want it to take you? What sets you apart?) Enclose three letters of reference.
Scholarship will be awarded in two increments. Winner qualifies, immediately upon receipt of funding by Mattie Mentor Program, for 1st increment (Registration fee, kit, 1/2 tuition, and 1/2 lab fee). To qualify for balance of program fees and state licensing fees, student will submit (at 150 hours or more) proof of 4 points per hour, $500 or more in retail sales, 80% attendance, and 95% GPA (this should be no problem for anyone who qualifies in the first place) to Nancy Fordham at Loraine’s Academy.
Scholarship Value: $3373.00
$2199 tuition, $150 registration, $200 Lab, $15 AIDS class, $60 Licensing Fees ($2624 sponsored by Mattie Mentor Program) $700 Kit, $49 Sales Tax ($749 Sponsored by Loraine’s Academy plus 10% commission certificate on all retail sold)
Loraine's Academy, Inc
1012 - 58th Street North
St. Petersburg, Florida 33710 - USA
Local 727- 347- 4247
Toll Free 1-888-393-5015
email: Tell Me More! (email)
Posted by PMPR Sr. Analyst at 01:58 PM | TrackBack
March 05, 2004
Media Tour of the Year, Constance Marie WherrityHonored with PMPR Excellence Awardfor Media Tour of the Year
New York – Pierce Mattie Public Relations, Inc. (PMPR) awarded Constance Marie Wherrity, executive group media manager, the PMPR Excellence Award for Media Tour of the Year. Her personalized touch, hard work and one on one relationships with the press acquired an intense explosion this quarter for a new product launch in the personal care category. “Constance exceeded the demands that the client put on her, utilized her resources, pulled her team together and secured a wealth of press for the client,” said Geph Scarr, president of PMPR.
The PMPR Excellence Award is bestowed annually to those publicists appointed by Pierce Mattie who strive to make their branding and public relations tactics a global force that outweighs all competition. Their work must break all barriers and score higher with the editors of top tier publications more so than any other executive. Constance was evaluated while on tour by the press, the client and her team.
Wherrity’s media tour outperformed her desk sides with over 40 appointments during a three day period with industry leaders like Conde Nast, Hearst, Fairchild and many others. The client will see numerous editorial placements in magazines such as Harper’s Bazaar, Allure and Lucky just to name a few. The PR value in one season was estimated by industry sources to be over 1 million US dollars.
“It feels great to be acknowledged for a job well done,” said Wherrity. “It enforces my branding ethics to get out there and do it even better the next time.” Wherrity joined PMPR in March of 2003 and was recently promoted from her position as trade market manager to PMPR’s consumer department.
Pierce Mattie Public Relations, Inc. (PMPR) is a niche leader in consumer and trade media relations in Manhattan specializing in beauty, health and fitness PR. For more information call 212.243.1431 or log onto http://www.piercemattie.com