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March 24, 2005

Stay Ahead of the Game: Les Nouvelles Esth�tiques Provides Seven Ways to Stay Informed in the Industry

Face it. Staying abreast of all the latest trends and technologies in the esthetics industry can be extremely overwhelming. From thalasso- and hydrotherapy treatments, to chiral and organic products, to LEDs and microcurrent, the esthetics business becomes the business of staying informed.

Les Nouvelles Esthétiques offers seven ways to stay informed in the ever-changing esthetics industry.

1. Turn to those who know: Trade magazines, such as Les Nouvelles Esthétiques contain the latest news in the skin care and spa industry. LNE’s skin, spa and image news sections announce the hottest ingredients and the latest products. With its “Spa Trends” feature, LNE becomes the industry’s trend tracker and makes it easier for readers to keep track of what’s going on.

2. Read consumer publications: Want to know what your clients are expecting from your business? Look no further than the pages of Allure, InStyle and other consumer-based publications. Consumer-based publications also give you a glimpse of what’s going on in other spas around the country.

3. Attend trade shows: Trade shows provide both attendees and exhibitors with a chance to rub elbows, improve business relations, hone skills, get connected, and stay informed of the latest and greatest trends in the esthetics industry.

4. Tune in: Television programs like 20/20 and 48 Hours recently aired a special on mesotherapy. Even watching some commercials that advertise skin care products available at mass retailers can give you an idea on what consumers will be expecting from your spa products and business services. And of course the plastic surgery makeover shows always have some good information.

5. Beauty school: You don’t necessarily have to hit the books. Sign up for alumni newsletters, which often provide articles on new developments and class calendars, which should give you an idea of the latest technology and equipment out there on the market.

6. Surf the Web: Your state’s Board of Cosmetology website can help you stay up to date on the latest regulations. Websites such as LNEONLINE.com offer news and tips for skin care and spa professionals. LNEONLINE.com recently debuted its “Step by Step” feature, in which a manufacturer provides easy instructions on how to perform one of its treatments. Manufacturers like Yon-Ka Paris, Biologique Recherche and Sothys Paris recently featured their products on the LNEONLINE.com “Step by Step” feature. Also, visit manufacturers’ sites to find out about products and ingredients.

7. Network: The important thing is to get your business out there. “Networking opportunities are everywhere. Identify organizations, events and professional groups and get involved. This is especially important on a state level. Cosmetology laws are being passed each year without estheticians even knowing that these new laws are going to affect their license. If you go to a professional networking meeting, you will have an opportunity to learn what is going on right in your own backyard, and as a group, create a voice that will be heard,” advises Denise R. Fuller, CEO of International Spa Importing Specialists, co-founder of Florida Aesthetic Network and LNE writer.

Janet McCormick, CIDESCO diplomate, owner of Spa Techniques Consulting and LNE writer also stresses the significance of networking. “Networking is important to maintaining vitality and interest in your career, as well as staying abreast of cutting-edge information. Our industry is growing and changing quickly and keeping up is the key to success. That only happens with shared information,” she says. “Networking with other professionals in your area—those away from where you work—keeps ideas flowing and new ‘learnings’ coming. ‘Ahha’ moments can be enjoyed without even going out of town to a show when people who love their profession share information—right in their hometowns.”

The American edition of Les Nouvelles Esthétiques has been in circulation since 1985 and is the only monthly publication in the industry devoted exclusively to skin care and spa professionals. The focus of the magazine’s articles is to educate skin care and spa professionals in all aspects of the beauty industry.

Les Nouvelles Esthétiques was founded more than 50 years ago in Paris, France. With a global network of 19 publications and 19 trade shows worldwide, the company remains the largest international source for esthetics and spa professionals.

For more information, call 1-(800) 471-0229 or visit www.LNEONLINE.com.

Posted by Steve Hultgren at March 24, 2005 02:48 PM

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