I find it quite interesting that the bubbly blonde Chrissy from Three’s Company has blossomed into this uber brand we call Suzanne Somers. Suzanne is a branding success story that I find amazing and inspiring. Not to be pigeon holed as a dumb blonde, Somers intelligence, ambition, hard work and determination have made her a force to be reckoned with—and when Hollywood tried to put her down, she showed them what makes someone a great leader is overcoming obstacles and learning from your mistakes.
Suzanne Somers’ entrepreneurial spirit has lead her to author several books including several diet and self help books, as well as fashion, jewelry, beauty, diet and exercise products. Never one to let an opportunity pass her by, she has also further branched out into direct sales with “Suzanne,” where consultants can hold parties to earn money while selling Suzanne’s products.
Despite rib poking around the Thigh Master when it first came out, Suzanne is the person who comes to mind when you think back to when infomercials began. That Thigh Master, by the way, continues to be one of the best selling products for Somers. Launching her into the health and fitness industry, Somers has also found success with Somersize (which I hear has some very tasty desserts!)
Honestly, I’m pretty sure I could go on and on about all of the fabulous lines of products that are part of the Suzanne Somers empire. You’ve got to admit, Suzanne Somers is a pretty impressive brand that really doesn’t show any signs of slowing down.
What’s your take? Is Suzanne Somers a branding genius (or did she just have a really great publicist)?
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