PRESS ROOM: Los Angeles California, December 28, 2007: LA Boxing, a new concept in the health and fitness industry, has appointed Pierce Mattie Public Relations to spearhead their fitness public relations campaign throughout 2008. Pierce Mattie Public Relations, known for its innovative communication methods and trailblazing campaigns, will begin the campaign this month assisting LA Boxing to gain more exposure for their 94 franchise locations across the country, as well as their upcoming fashion apparel line that will launch in 2008.
LA Boxing, which opened its doors in 2002 with a unique fitness approach to personal fitness, offers high intensity, full body workouts featuring classes in boxing, kickboxing and mixed martial arts. These classes, known for their 1000 calorie-burn, are led by instructors who have a passion for their sport and are the top in their field.
LA Boxing caters to both males and females ages 25-45 years old offering the same workout to both sexes, as well as a Diet Club that is free to its members. LA Boxing sells USA Boxing-approved equipment and features gloves by Main Event. They are also the official sponsor of the International Fight League (IFL), the world’s first team-based professional mixed martial arts league.
We felt Pierce Mattie PR’s state-of-the-art media tools and innovative strategies, as well as their proven track record of success, were just what we were looking for to develop brand awareness for LA Boxing, making them an easy choice,” said Anthony Geisler, President of LA Boxing.
To learn more about LA Boxing visit or call toll free 1-866-LABOXING.
To find out what Pierce Mattie Public Relations can do for your brand, learn more about us at www.piercemattie.com or by calling 323-469-5500.
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