The trendy Volkswagen Eos is a fun and fashionable car with an artistic quality. Not only is it fun to drive and gorgeous to look at, it is also one of the safest convertibles on the road being named “Best Convertible” in Motor Week’s Driver’s Choice Awards this past week. Building upon their image of quality, style and elegance, Volkswagen has collaborated with fashion designers to create an accessory line for its drivers.
Lutz & Patmos, Hable Construction and Sigerson Morrison are the designers involved in the new lifestyle accessory line found at the Eos Boutique. Lutz & Patmos, two CFDA’s members, have created two of the four accessories in the Eos Boutique line. The Origami Wrap is half cashmere and half wool and can be worn draped over one or both shoulders, or wrapped around your waist. Their Two in One Sculptural Coat/Blanket for Two is really unique. It is a cashmere wool blend that can be worn as a sculptural coat for one or as a blanket for two. When worn as the two person blanket, it has openings to slide your head through and keep it from slipping off. Hable Construction created a scarf that is 100% silk and can be worn by the Eos driver around the head, neck or as a belt. Lastly, Sigerson Morrison has designed a soon to be launched Driving Slip-on. They are made from genuine leather with Eos color-matched piping.
There is no other car company doing cross branding like this. Volkswagen may have hit the mark by knowing the type of style-addicts their owners are, seeking out fashion designers that can create a lifestyle accessory line that meets their distinct sense of sophistication and appreciation of quality.
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