Tarte Cosmetics, known for their fabulous Cheek Stains and double-ended lipgloss and BORBA, known for their all natural products and drinkable skin care, have come together for what is likely to become a trend among cosmetics companies this year. tarte Cosmetics has teamed up with BORBA to create their newest lip gloss set to launch in February called Inside Out. Inside Out is a vitamin-infused lipgloss that tarte calls a “double-duty” beauty product. It’s one that not only works on the outside of the body, but on the inside as well. The gloss works to soothe and hydrate your lips, while the nutraceutical blend delivers powerful skin care ingredients.
Scott Vincent Borba exclusively created the blend of vitamins for tarte’s Inside Out lipgloss. It is a combination of all natural ingredients from BORBA’s Clarifying, Age Defying and Replenishing lines. They include Acai & green tea extract which help strengthen capillary walls, reduce epidermal irritation and enhance skin’s clarity and radiance; Grape seed extract & Vitamin C which help accelerate production of natural elastin, protecting skin against free-radical damage & restore skin’s clarity, Vitamins A, E & K which act as antioxidants to give you that healthy glow, and Lychee extract promotes long-term skin hydration and chamomile extract soothes skin and helps to counteract redness. Inside Out comes in 3 colors; shimmery pale pink, hot pink and nude. Each gloss is 5.7oz. and is scented with pomegranate, the same scent as BORBA’s Clarifying Cotton Fibers.
I was told that just licking your lips four times a day while wearing Inside Out will give you your daily allowance of vitamins. Do I suggest substituting lipgloss for your vitamin each day? No, but you do have to admit that it is pretty amazing. I also find it amazing to see a cosmetics company and a nutraceutical company come together to collaborate on creating a healthier line of cosmetics. As someone at tarte told me today, they could’ve come up with a formula themselves, however they felt Scott Vincent Borba had it perfected and thought he was ideal for what they wanted to accomplish with this product.
Inside Out is available come February (although it is already available on Sephora.com) and will include a sample of BORBA’s Skin Balance Aqua-less Crystalline. What a fabulous way to cross-promote their brands.
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