NicoDerm has launched a new anti-wrinkle campaign for smokers looking to quit called “The Beauty of Quitting.” This new campaign is targeted at the other effects smoking has on you that many do not take into account. Of course cancer is serious and absolutely life threatening, however smoking has a long list of side effects that also include wreaking havoc on your skin. Pierce Mattie is very much against smoking and encourages all of his employees not smoke. In fact, he pays for those that do to go on the patch.
As an ex-smoker myself, I can tell you that there were definite things I noticed while smoking. My “smoking hand,” most especially the fingernails nearest my cigarette, were always yellow; my skin was always dry no matter how much lotion I slapped on; and my teeth looked grayish in color. I was only a smoker for 5 years, but still began to see the effects take shape in that small period of time. When switching to a new health insurance 3 years after quitting, a blood test told them that I was still a smoker. I contested it and they revealed to me that nicotine stays in your bloodstream for up to 10 years after you quit.
If you are not familiar with the effects that smoking can take on your skin, please know they are not pretty. They include, but of course are not limited to: Premature wrinkling, especially around the mouth, eyes and forehead; your skin turns a gray ashen color; the toxins in your cigarette effects collagen which means it effects your skin’s elasticity. Smoking restricts blood vessels and blood flowing to the skin, thus depleting the skin of oxygen and essential nutrients. Smokers are more prone to have psoriasis, discoloration of fingers, fingernails and develop halitosis.
NicoDerm’s Beauty of Quitting is the first anti-smoking ad campaign that focuses on the effects smoking can have on beauty while the norm has been to mainly speak about its health effects. Certainly, health effects are serious, but I think it is a positive step in the right direction to focus on all of the effects smoking takes on our bodies as a whole. While I know that many of us know these effects, it seems hypocritical for those of us in the beauty industry to be so focused on what beauty products can make our skin better, all the while putting a cigarette to our lips. Kudos to NicoDerm for being the first to bring health and beauty together in this campaign.
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