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Dropping the trans fats: Starbucks becomes healthier in 2007

So you made a New Year’s resolution to get in shape and be healthier, but you are overly addicted to grabbing that muffin when you buy your Starbucks coffee. Well no need to worry about your Starbucks addiction any longer, eating their treats such as muffins and doughnuts now became healthier on January 3rd, minus the trans fats.

While those in New York City are aware of the ban on artificial trans fats and their transition out of the food industry, Starbucks has decided to begin removing trans fats from their food menu across the country. It will begin in a few select cities, including New York City, Los Angeles and Philadelphia and then eventually have all 5,600 coffeehouses throughout the U.S. at zero trans fats. Trans fats are believed to be harmful and thought to be the reason cholesterol levels continue to elevate.

So will this draw an even larger appeal to Starbucks in the coffee wars? It seems logical, more so in these first few months of the year when New Year’s fitness goals are in full swing and possibly again when we jump into getting ready for bathing suit season. Certainly it is more alluring to buy a “healthier” muffin with that delicious Starbucks coffee than it is to drink a McDonald’s Green Mountain coffee and an egg mcmuffin.


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This page contains a single entry from the blog posted on January 4, 2007 2:20 PM.

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