Yes, I know it's not a scoop, but I wanted to post about Clive Owen, a 41-year-old British actor, has been hired to be the latest celebrity to market products for the L'Oreal owned beauty company, Lancome. Previous celebrities that touted the brand are Uma Therman and Mena Suvari, among others. Lancome's hope is that his charming and rugged look will attract more men to feel comfortable purchasing skincare products.
"The way he has built his career so far, privileging the quality of the director rather than the high-profile nature of a role, makes us feel very confident in the fact that if he chose to accept this collaboration with Lancome, then it truly means our partnership was meant to be,"
Owen is reported to be getting $2.5 million pounds (you do the math to convert that to US$) for the advertising campaign. Owen will be appearing in ads for Lancome's new men's grooming line, called Lancome Men, which includes fragrance and anti-aging products. The ad campaign and products will launch this Spring in the US. However, you can see the products now on Lancome's international website.
If you want to read more about what's going on in the Beauty Industry, be sure to check out our Beauty PR blog.
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