There’s no argument that electronics and technology driven products have always been geared towards men. Commercials, print ads and the whole notion of using a techie product have always revolved around the male perspective. However, the tides are changing and women are quickly becoming more tech savvy and becoming the lead user of media and technology than men of the same age.
The Center for Media Research published today the key findings of a Customer Focus Tech Savvy study done by Vertis Communications. In a nutshell, they found that:
+ 26 percent of Generation Y women (born 1977-1994) plan to purchase a personal desktop computer in the next 12 months, compared to 20 percent of Generation Y men.
+ 25 percent of Generation Y women wish to purchase a cell phone with advanced features in the next year, compared to 14 percent of total adults.
+ 16 percent of women in the same group plan to purchase a digital video recorder within the next year, compared to 11 percent of total adults.
They also found that Generation Y women are leading the way with video game purchases, which I found very interesting. You can read the partial report on The Center for Media Research’s blog or the full report through a pdf they have put together.
We welcome your insight. If you are in the technology industry, what are your thoughts on these findings?
Posted by 
