Second Life, whose population is 60% men and 40% women, is getting a boost from iVillage with a bi-weekly "Girl's Night Out." Girl's Night Out consists of a curator who takes iVillage members on a tour of Second Life showing them interesting locations and meeting remarkable residents. It's a way for members to group together and get a personal tour versus stumbling about on their own through Second Life.
No, that's not me in the top picture. Nor am I in the zebra top, although some say I am an animal. You won't find me pregnant in Second Life, because at least I can enjoy life there without the aches and pains of my little boy kicking my bladder constantly.
This bi-weekly event comes on the tails of brands coming to market their products on Second Life such as, American Apparel. However, iVillage's approach is different, instead of marketing or touting wares, they are trying to improve upon what is already there: a community of women. The effort is being organized by Electric Artists and The Electric Sheep Company.
You can keep up to date with iVillage's Girl's Night out at their website or read more about this new trend at Springwise.
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