Pierce Mattie Public Relations New York & Los Angeles

If you haven't heard about him already, I suggest you turn on the TV or just surf on the web - you will surely encounter something to do with BORAT aka British comedian Sacha Baron Cohen. Ever since his movie, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, debuted (at the top no less with over $26 million in ticket sales!), Cohen has been on the craziest publicity tour.

Who is his publicity team? Whoever they are, they've been successfully getting him major screen time which is making his movie, and Cohen, more and more popular. He's everywhere and even his funny broken English is catching on - the PMPR Beauty Team has been quoting him all week! He's been appearing on everything from the Today Show (twice!) to late night talk shows and even doing print interviews in character as Borat, a faux Kazakh reporter - genius! He's even inviting fans to be his friend on MySpace through a link on his official web site.

For those that have no idea what the movie is about: Cohen takes his encounters with unsuspecting real people in a faux documentary about American culture. Though some might find Borat's behavior offensive (I'm sure those in Kazakhstan are not happy with Cohen's misogynic and racist comments), the movie is a representation about what people around the country are REALLY thinking and how political correctness gets thrown out the window when people think they're saying things in confidence.

Go see it if you haven't done so already - it is niiiiice!