Pierce Mattie Public Relations New York & Los Angeles

The fashion world was a abuzz today with the announcement that Calvin Klein will be placing television advertisements this Christmas for its Calvin Klein White Label.

A commercial featuring models Doutzen Kroes and Gabriel Aubry is slated to break on November 20, featuring Holiday 2006 merchandise from an array of the brand’s product lines, including the men’s and women’s sportswear lines. The 30-second spot brings to life the current print ad campaign and marks both models’ first broadcast work for the CKI brand.

While the brand spends $220 million annually on advertising Tom Murry, president and chief operating officer of Calvin Klein Inc, described this ad buy as a "significant spend."

And while the justification for this particular ad buy is that the White Label line only recently reached critical mass from a distribution standpoint, one still has to wonder if average television viewers will be amenable to seeing this sort of advertising. Gap and Old Navy are about as fashion forward as a typical fashion focused televison ad. Is the general public really fashion conscious enough to bother bombarding in their homes?

In a day and age when fashion fans can find their fixes in so many new ways, it seems silly to harken back to the grand old days of Brooke Shields telling the world that no one gets between her and her Calvins. Times have changed and so should Calvin Klein's method of reaching out to their core consumers.