Pierce Mattie Public Relations New York & Los Angeles

It is time to admit it. Fall is here. You have put away your wedges, packed up your summer dresses (or at very least added leggings and a cardigan), even your makeup routine has morphed into fall already. So why haven't you addressed your permafried summer hair yet?

We all know that chlorine and sun wreck havoc on our fragile hair. Highlights and the sunbleached look are cute in August but come October that look starts to resemble something very different from silky light reflecting waves. And while fall is surely a time for hay rides and apple picking, I for one would prefer that that the only thing resembling straw is the hay bales I am sitting on. You get my drift right?

And what would a savvy girl use to pack a one-two punch against damaged summer hair?



Pierce Mattie favorite Joico of course! The K-Pak product line has enough scientific Kapow to save any day (and yes I can take this scientific superhero metaphor a lot farther so don't try me).



You see Joico has a serious commitment to technology:

Our goal is to help hairstylists preserve, improve and enhance the integrity of the hair. A unique combination of cutting-edge technology, innovative product development, inspiration from the worlds of art and fashion, professional education and commitment to integrity keeps Joico firmly in the forefront of professional beauty

So even if your hair got damaged in a lab accident (the home highlighter kits look so enticing don't they?) you can still rely on their scientific superpowers to save the day. Anyone else wonder if Joico might have been Wonderwoman's secret? She always did have a great head of hair.