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Even Luxury Media Merges Eventually

A favorite cocktail party subject among editors, publicists, and other player in the media landscape is the consolidation of media companies. In fact, reading over media company holdings can be a profoundly disturbing experience. General Electric, Disney, TimeWarner, and NewsCorp seem to own about half the publications known to man. Together they make Conde Nast feel almost mom and pop. But lest you start thinking that the luxury publications are missing out on the consolidation trends it seems that even the niche publishers are banding together.
New York, NY (October 6, 2006) -- Niche Media Holdings LLC CEO Jason Binn along with The Greenspun Corporation Chairman Brian L.Greenspun, announced a strategic partnership. The company will conduct business with Jason Binn as CEO and Brian Greenspun as Chairman. Niche Media LLC, the country's preeminent regional magazine group catering to the high-end luxury market through its distinct publications Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, and Los Angeles Confidential is renowned for reaching the most affluent consumers, making the pages of these glossies some of the most valuable real estate in the country. By celebrating the worlds of culture, fashion, fine dining, real estate and nightlife, the magazines consistently deliver the finest editorial and advertising to a controlled group of influencers with the highest disposable incomes in each city. The partnership will extend the reach of Greenspun Media Group (GMG) publications into the luxury market now served by Niche Media publications. Advertising and marketing for GMG luxury magazines VEGAS, Wynn and Venetian Style will fall under Niche Media's umbrella.

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