Pierce Mattie Public Relations New York & Los Angeles

We've seen this concept so many times! Not a very original idea, but David is a huge lifestyle brand himself with a high global, even universal Q-rating. David has recently lost the 1 million a year Police sunglasses account to Antonio Banderas.

"Antonio was seen as more of an alpha male. The brand was more keen to have a personality which meant more to US audiences."

Antonio is not my preference. I'm curious who would you rather look at? David Beckham or Antonio Banderas? I remember in 2003 reading Beckhams brand value being around 90 million. His contracts with Pepsi and Adidas are said to be worth 10 million a year. So he can stand to lose the Police account I guess. It will be entertaining to see David drop denim for Levi's remake of it's 1985 laundromat commercial, Beckham will replace singer songwriter Nick Kamen. For David this adds to a long laundry list of advertising gigs around the world. Off the top of my head I can recall, Adidas, Gillette, Got Milk, Marks & Spensor, Pepsi, Snickers, TBC cosmetics (with his wife), Vodaphone, and I recall an oil company and Japanese chocolate brand (don't remember the brand names!). If anyone can add to the list please do, I know I'm missing several.