Pierce Mattie Public Relations New York & Los Angeles

If the paper of note (New York Times) says it is a trend then it must be true: buttock facials! With the recent fixation on the junk in the trunk, spas are promoting special “facials” for the posterior in Miami, Los Angeles, Minneapolis and Boston, as well as in New York.

The treatments are part of a wave of noninvasive services that spas have developed to capitalize on clients who have income to spare, a desire to repair body parts they don’t like and a compulsion to buff, tighten and pamper every bit of skin.

Including there, on the derrière.

Some treatments for the buttocks concentrate on cleansing and detoxifying, just as with a regular facial. Others use microcurrent therapy or microdermabrasion in more involved treatments, aiming to reshape the silhouette, reduce cellulite and even lift and tone the backside.

This trend is surely a concerning sign that we as Americans have gotten so lazy and luxurious that our new way out of exercising our way to the perfect backside is to head to the spa instead. Nevertheless, the idea that massaging your way to a perkier posterior might be manageable is intriguing.

But why drop $80-150 when a vigorous rolling pin encounter can do the job? Or better yet, buy a CelluliteRX kit and do it yourself. With only three steps and a time investment of three minutes a day it is most likely a better use of far less time and money.