Pierce Mattie PR New York has been selected as the agency of record for Angara, and its new online jewelry retail site, Angara.com, boasting a wealth of fine jewelry, diamonds and accessories ranging from simple to opulent and all reasonably priced. With the philosophy and mission of affordable luxury, Angara provides customers with an easy and convenient shopping experience for superior quality jewelry at sensible prices.
“We are very particular in the pieces we choose to sell on the site,” says Chief Executive Officer, Ankur Daga, “Whether the items are bridal, engagement or in our exclusive Strong Box Collection, each piece is selected with the utmost care.”
The range of products available on Angara.com is wide, with several components and categories of jewelry. Consumers can find rings, necklaces and bracelets for any occasion; engagement and anniversary jewelry; signature pieces for special occasions; as well as the most lavish and rare jewelry from around the world in Angara’s own Strong Box Collection.
Angara Features
While the 4C’s are important, Angara knows it is only a starting point when purchasing a quality stone. The Angara Rating takes several concerns into consideration when creating the proprietary formula that analyzes a variety of different criteria including color, clarity, cut, culet, fluorescence, girdle size, polish and symmetry to achieve a scale grading that is easy to use by any jewelry customer – novice or experienced.
Angara.com also features Ring Designer, a complete section for custom ring design which allows users to customize their ring by specifying style, quality, setting and total price. Along with the Ring Designer, consumers, particularly men, are able to get ideas and advice as to how and when to propose.
“Angara takes the obstacles and stress out of jewelry purchases by making the shopping experience an enjoyable and exciting task,” says Daga. “A jewelry purchase, especially an engagement ring, can be huge investment; we want our customers to know they received the best quality available at the best possible price.”
The Angara Name
The word Angara is derived from a Sanskrit root that refers to the flame that burns inside coal. It is also used as one of the 108 names of the sun. Chosen because it evokes the feeling of far off, beautiful places, and because its root language, Sanskrit, being the oldest known language in the world, is a perfect companion to one of oldest feelings in the world: love.
Price Points from $130-$50,000
For more information visit www.angara.com
Posted by Serge Gurin on September 19, 2006 1:11 PM
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