Pierce Mattie Public Relations New York & Los Angeles

Ladies and Gentlemen, if you missed last week’s premiere episode of Flavor of Love season 2, than you missed something extraordinary! In the first 20 minutes there were cat fights, wardrobe malfunctions and women bravely kissing the man himself. But bigger than any of that, Sunsilk put the advertising smack down! Flavor of Love is VH1’s jewel in the crown that they call “Celebreality” and has been its most watched show to date. Sunsilk created an entire 90 second spot with one of the girls from the house that aired smack in the middle of the 90 minute show. It was very Movie and a Makeover and very impressive.

I am a true believer in the notion that advertising and PR go hand in hand. Sunsilk doesn’t seem to live that mantra, though. One day, out of nowhere the brand was everywhere! It’s pretty amazing, if you ask me. They have inundated the weeklies with two and a half page ads every week in almost every book, every other commercial on television belongs to them and who could miss the voice of Mario Cantone screaming “YELLOWWWW” and not be consumed by glorious memories of his days as Anthony on SATC?

As for PR, Elke, one of my favorite beauty bloggers made it very clear that their idea of sharing the product with the media is all about smoke and mirrors. I’m looking very forward to seeing how Sunsilk trumps last week’s advertising genius but even more interested in seeing when and where the editorial placements will start dropping. I’ve got to say that it is much easier to confirm hits when the product spends money in the book. Haven’t really seen any editorial yet, though.

But, for all of you great brands out there without the dollars to spend, don’t give up hope. A great product and an amazing publicist works just as well. Just ask Joico.