Pierce Mattie Public Relations New York & Los Angeles

Mr. Neeleman was recognized for his innovative career that included the creation of Morris Air and JetBlue Airways, a forward thinking company that has established itself as an industry innovator since its launch in 2000. Built on a low-cost carrier platform and distinguishing itself with top of the line, in-flight entertainment options, JetBlue Airways has become one of the travel industries most successful and recognizable brands.

"In a time when the travel industry has never been more competitive, we have seen JetBlue successfully entrench itself as a leading airline nationwide through the introduction of innovative marketing and customer-centric programs," said Joel Chusid, newly elected ATME chairman. "We are honored to present David Neeleman the ATLAS Lifetime Achievement Award to honor his passion and dedication to the development of a travel brand that has enriched the travel industry as a whole."

During this year's ATLAS Awards ceremony, ATME also honored Gary Sain; ATME's immediate past chairman, with an award for Inspired & Passionate Leadership, recognizing the passion and commitment he has shown throughout his five year tenure leading the organization.

In addition to the ATLAS Lifetime Achievement Award, ATME also announced the following awards for 2006.

-- Inspiration Award - New Orleans Convention & Visitors Bureau - For its
dedication to reactivating the tourism and meetings & conventions markets
in New Orleans.

-- Innovation Award (Presented by the Las Vegas Convention and Visitors
Authority) - W Hotels Worldwide - For being the first major hotel chain to
use design as the most important element of product differentiation

-- Best Branding: Domestic Destination - Visit Florida - For its
marketing communications which created a distinction in the marketplace and
reinforced Florida as the vacation capital of the world

-- Best Branding: Cruise Line - Royal Caribbean International - For its
"Get Out There" campaign which brought a younger, more active customer to
cruising and helped to redefine what cruising is today

-- Best Branding: International Destination - Tourism Ireland - For its
"Discover Ireland" ad campaign

-- Best Branding Strategy - Air Canada - For its campaign to rebrand
itself as a "loyalty" carrier

-- Best Branding: Airline - Continental Airlines - For its BusinessFirst
product first introduced in 1998

-- Best Online Community - Tripadvisor.com - For its large source of
information online and high degree of engagement within the online travel
community

-- Best Branding: Hotel - Hyatt Hotels & Resort - For its global
marketing campaign targeted at business and leisure travelers

-- Best Online Strategy - Travelzoo - For its impressive business formula
reaching 10 million subscribers

-- Best One-to-One Marketing - Virtuoso - For its enviable reputation for
customer marketing, care and service within the affluent traveler, luxury
market

-- Best Overall Branding - Disney Parks and Resorts - For its brand
quality standards with such initiatives as the Magical Gatherings program
as well as its continual commitment in supporting the travel trade

About ATME
The Association of Travel Marketing Executives (ATME) is a professional association of 700 + senior-level executives with vital responsibilities in the marketing of travel and tourism worldwide. ATME's members represent airlines, hotels, online marketers, resorts, cruise lines, car rental companies, advertising and public relations firms, travel marketing professionals, research groups and tourist offices of domestic and foreign destinations. ATME is a global network of travel industry marketing professionals committed to enhancing skills, recognizing excellence, and providing innovative, effective and provocative marketing ideas and solutions while enhancing the highest standards of travel leadership.