Pierce Mattie Public Relations New York & Los Angeles

I love my job, but it can be difficult at times. It’s actually pretty stressful, especially when you really need to get your client featured in a magazine, and you can’t get in touch with the editors, understandable when you think of the hundreds of pitches they receive via email and phone. I’ve even had an editor-friend that I hang out on a normal basis tell me that he receives so many phone calls that he doesn’t even listen to his voice messages. He simply presses delete once he hears the name and calls back when he has time.

If only magazines a more straight-forward way to getting in touch with them. Maybe even have story pitching sessions on their website? Just when I thought that sounded way too good to be true, it was brought to my attention today, by the people at Jossip.com, that JANE magazine is starting just such a program.

According to Jossip.com, “Starting today, Thursday July 27, Jane magazine's editors will be online waiting to hear your pitch ideas.” Brandon Holley and her editors will be online taking story ideas from readers in an effort to "getting connected with the readers." I ask you, could Holley be anymore genius? Not only will they get ideas straight from their target audience, but it is an amazing PR campaign. In a way, readers become honorary editors/writers, which will give them pride in the magazine and keep them coming back each month. Way to go JANE.