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Neiman Marcus set to Follow Barney's Co-Op * Luxury Public Relations

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Neiman Marcus over the next few months will be opening four pilot boutiques catering to a younger shopper, but none of them are in Dallas. The Dallas-based luxury retailer plans to open the first Cusp boutique in late July at a Tyson's Corner mall in McLean, Va. A store will open in August in Los Angeles, and another will open in February in the Georgetown area of Washington, D.C. A fourth store will open soon after that. But there are no plans for a pilot boutique in Dallas, said Ginger Reeder, a spokeswoman for Neiman's. The Cusp stores are geared toward a younger female shopper -- 21 to 45 years old. And will feature a highly edited mix of contemporary, ready to wear fashion, including shoes, handbags and jewelry. Does this sound just like Barney's Co-Op? YES! However we all know that Neiman's has 'the real deal' of global brands including; Zac Posen, Zac Posen, Nanette Lepore, Barbara Bui, Gryson and Car Shoe.


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