Pierce Mattie Public Relations New York & Los Angeles

Recent reports have noted that the shaving and grooming industry has more booming lately. A New York Times article noted that “worldwide sales of grooming products exceed $200 billion ... that figure, men spent over $16 billion” on grooming products. I can’t help but noticing how many men are flocking to shaving specialty stores like The Art of Shaving and others. A couple of years ago it was: soap and water or the standard Barbasol. I wonder when women are going to get on board with this: can you imagine it? Special: $20.00 Deluxe Shave Legs. I think it’s something to think about – I mean women spend at least 2 times more time shaving than men and cover about 10 times the surface area: legs, underarms, bikini, even arms. So I decided to investigate what’s available for women on the market – shaving tools/creams/etc. I personally use Whish, our client, and love the product but made some calls and inquiries to surprisingly find out that there aren’t any other products like that. Google must find something! I Googled “women’s shaving cream” and of course came up with a gazillion responses for those cheapo aerosol cans (about 4.99 each) for a total of 2,890,000 hits. I couldn’t seem to find anything luxurious though – like what Fresh, Eshave, Hommage, Jack Black, Clinique or Khiels offer for men. “Search a little deeper,” I tell myself as I’m now on the PROWL to find something else for my dry legs. I did come across Whish through Skinterra. They described the products: “Finally, there is a shaving product for women deserving of our endorsement.” It’s true though – Whish body products are exactly what’s missing — that rich, creamy shaving cream that comes (get this) in a JAR just like his! They have three scents now: pomegranate, almond and lemongrass. It’s so cute and they have a body brush as well. There are customized crystal body brushes made with Swarovski crystals for those glam divas that just can’t say no to sparkly products. Finally women can get a taste of what he does every other day – brush and all. It’s so cute – I wonder if anyone else will catch on!