Pierce Mattie Public Relations New York & Los Angeles

Mother Nature is in grave danger. Just as any loving parent would, she nurtures us and provides what we need to survive, and like ungrateful children, for centuries, we have taken the best from her and given her our worst in return. We have sent so many toxins into our atmosphere that we have broken a pane in Mother’s skylight. Consequently, global warming is melting arctic glaciers, causing climate changes and natural disasters. If the 2004 blockbuster, The Day After Tomorrow’s prediction is correct, it’s only a matter of time before a catastrophic event buries the Northern Hemisphere in snow and ice. Are you putting together your apocalyptic survival kit yet? Don’t be so hasty! We’ve finally heard Father Time’s warnings and the human race realizes that life without Mom’s crib isn’t possible. So, it seems everything’s going green. From the legions of Whole Foods stores popping up around the country to the fleets of hybrid and ethanol-fueled cars taking over the roads, environmental consciousness has captured the attention of the consumer goods industry. Now, there are even green ways to glam up. Zia Natural Skincare uses wind-powered factories and just introduced their totally green Brilliance anti-aging collection. Other brands are beginning to follow suit, too. Not to be outdone, the fashion industry has also taken heed. Starting this November, Levi’s Red Tab line will include jeans made from 100% organic cotton.