Starting May 19th, Bauer Publishing’s In Touch Weekly and Life & Style Weekly</em> will discount cover prices to 25 cents for a two week stint from the normal $1.99. The price decrease is designed to attract new readers to celebrity gossip rags since cover stories of late haven’t been as steamy as recent months. Once paparazzo’s get their lenses on the first photos of Suri Cruise will celeb-stalkers run to the newsstands for their weekly dose of who Kristin Cavalieri is dating and what Nicole Richie isn’t eating.
"We've had great success in attracting new readers with our 25-cent newsstand promotions," said Bob Davidowitz, publisher, In Touch and Life & Style. "It will be a great week for new readers to sample both.”
Perhaps readers will use their leftover cash and donate to the Britney Spear’s Butterfinger’s Foundation.
Posted by Constance Wherrity on May 9, 2006 10:42 AM
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