Pierce Mattie Public Relations New York & Los Angeles

Although Mission Impossible III debuted as the number one movie this past weekend, ticket sales were well below industry expectations and lower than Paramount’s Mission: Impossible II which debuted six years ago at $57.8 million. Box office numbers for M:I 3 came in at roughly $40 million, $10 million lower than M:I 2.

Industry experts are wondering whether Tom Cruise’s erratic behavior in the past year was responsible for the lower numbers. The tabloid buzz over his relationship with actress Katie Holmes and the birth of their daughter, Cruise’s opinion’s on Scientology and psychiatry, down to the infamous couch jumping on Oprah Winfrey’s set seemed to have left fans with an “I’m over it” type of attitude.

“Expectations were really high for this film. I think it’s a good number, but people were obviously expecting better numbers,” said Paul Dergarbedian, president of box-office tracker Exhibitor Relarions. “There’s a lot to be said for how a star’s public persona can affect a movie’s box office.”

RV came in second in ticket sales at $11.1 million and American Haunting landed at number 3 with $6.4 million.

This spring, the perfect makeup palette is filled with vibrant colors. Achieving the season's hottest trends, including pink berry lips, is easy with tips from the experts. Renowned makeup artist Carmindy, from TLC's "What Not To Wear," shares her favorites:

Pink Berry Lips: This spring, femininity ruled the fashion runways and pink berry lips were a must-have. The key to achieving this look is to make lips appear as though they are naturally stained a rich juicy shade of berry. Dab a Q-tips cotton swab into the berry shade of lip color and apply to your lips so the edges are soft and the color is muted. Prevent lip color from bleeding by dipping them into translucent loose powder and applying powder along the outer edge of lips. The powder will help the lip color stay through the night.

Water Works: Aqua blues and sea foam greens are the hottest eye shadow hues of the season and can easily help update your look. Use a Q-tips cotton swab to mix multiple bright-colored eye shadows and to softly apply them so colors don't appear too harsh. Then, dab light pink or white shimmer in the corner of the eye to brighten and lighten up your entire look. And don't worry about washing your brushes: Q-tips are conveniently disposable so you can use a new one for each color and zap your prep time in half while ensuring brilliant color.

Long a favorite warm weather color choice, white is this season's must-have, whether you wear it head to toe or as an accessory. While some women might avoid white because of the "mess potential," wearing it can be easy if you follow a few tips from the experts.

Celebrity stylist Jessica Paster, who works with A-list actresses, says, "White is a refreshing change of pace from the dark colors we wear. It's just not celebrities that can pull off wearing white, everyone can wear it, but the key is knowing how to wear it well and avoid becoming a 'fashion don't.' "

In the not-too-distant past, Patti Lawson was diet-obsessed. You name it-she tried them all. And so it went until a little dog taught her some big lessons about life. Mourning the end of her latest relationship one winter, Lawson was spending most of her time at home, eating every imagin-able comfort food. Until she found herself in a pet shop adopting a puppy. After a few months of life with Sadie, someone in her office asked if she had lost weight. What was she doing?

"I blurted out...The Dog Diet...and realized it was so true...Sadie had gotten me active, helped me eat less, and also taught me how to lighten my mind...not just my body," said Lawson, author of "The Dog Diet" (HCI Books, $16.95), an award-winning author and trial attorney.

Lawson coined the term "dogersise," which is "anything that gets you moving with your dog and helps you burn calories, have fun and feel better." The basis of the program is walking, but there are exercises and activities to do with your dog.

Lawson also learned that eating certain foods-cottage cheese, fruits and veggies-was not only healthy for her but prevented Sadie from begging for scraps (a no-no according to her vet). For more information, visit www.thedogdiet.com

The root of many bad hair days could be bad hair products. That's the advice from stylists who say that the right product can add shine and moisture and make hair more manageable. So which products are for you? Here's a look:

Hair Repair-K-PAK from Joico might be a must-have for anyone looking to repair, strengthen and protect damaged hair. Everyday-Daily Care is a line of cleansers, conditioners and stylers that help retain moisture and promote strength and shine.

Style-Joico Style & Finish promotes hair's health while creating a customized, healthy style. Dry Hair-Moisture Recovery featuring Hydramine Sea Complex is a blend of moisture-loving ingredients from the sea. Soft Hair-Silk Result uses its Synergistic Silk System to produce softer, silkier, shinier hair. Volume-Body Luxe is a collection that increases the diameter of each hair fiber. Color-Color Endure uses a Multi-Spectrum Defense Complex to protect color. For more information, visit www.joico.com.

Use Your Head-The right product can help end bad hair days.

Combination of Learning Search(TM) and Site Champion(TM) Drives More Site Traffic, Delivers Better Search Results and Converts More Sales.

As the saying goes, beauty is in the eye of the beholder. In the eyes of ULTA.com, beauty comes in many shades: increased site traffic, improved customer satisfaction through more relevant search results, and higher sales and conversion rates, thanks to SLI Systems, a provider of on-demand search services for Internet and e-commerce sites. ULTA, a leading purveyor of beauty and well-being products and services, has been using SLI Systems' Learning Search™ and Site Champion™ hosted site search and search engine optimization (SEO) offerings in order to derive more business from its online operations and further set itself apart from its competition. So far, it's working.

Move over Susan Lucci, Cher, Kathy Lee Gifford it's Demi's turn to launch her own lip gloss line. That's right folks Demi Moore set to launch her own cosmetic line. Moore, who is mom to three daughters - Rumer, 18, Scout, 15 and Tallulah, 12, said that she had decided to launch her own line after realising that beauty products are marketed to two distinct groups - older and younger customers - and that no range offers products for all ages.

Does that mean that women will be buying a strawberry scented wrinkle cream at Bath & Body Works? Hope not!

Moore said; "(My line) bridges the gap. That's something that I see through my experience with my own children; we all use the same things and yet women in general are separated into young and old. In truth, we really are all the same. As women we still have the little girl inside of us and as girls, we are just emerging as the women we will be. It's something that's just at its beginning stage and that I've thought passionately about doing for a while," she added.

Hmmm we think she might want to reconsider.

Many key advertising categories are leaving men's magazines soft, as they follow male consumers to more interactive media, writes MediaWeek. Though many titles are struggling, some have had success and many are turning to convergence.

According to Mediaweek Monitor, men's mags reported a four percent drop in ad pages through June. "It was a pretty lousy first quarter," said Chris Mitchell, vp and publisher of Condé Nast's Details. "Auto is soft, liquor is always threatening to do more on broadcast television, and consumer electronics is hot and cold." Although auto spending rose 7.7 percent, beer, wine and spirits spending through April fell 23.1 percent, according to TNS Media Intelligence.

True Religion Apparel Sees 1Q Profit

True Religion Apparel Inc., which makes designer denim, on Wednesday said first-quarter profit grew 69 percent, topping Wall Street's forecast, but offered second-quarter guidance below expectations.

Shares tumbled in aftermarket trading, giving up $1.86, or 9.8 percent, to $17.16 on the INET electronic exchange, after closing at $19.02 on the Nasdaq.

Quarterly profit was $6.5 million, 28 cents per share, compared with a profit of $3.8 million, or 17 cents per share during the same period last year. Sales climbed 77 percent to $35.6 million, from $20.1 million last year.

Researchers say manipulating an enzyme in the body may someday help people to lose weight.

Scientists at The Johns Hopkins University School of Medicine in Maryland say by working with genetically engineered mice, they were able to interfere with the brain's ability to control an animal's response to a high-fat diet.

According to the researchers, a certain gene known as CPT1c makes a protein that protects against weight gain caused by a high-fat diet. Mice lacking the gene gained more weight than their littermates carrying normal copies of the gene.

The Hopkins researchers are hopeful the discovery has broad implications for understanding the genetic underpinnings of obesity and weight management.

It started with doctors sculpting his nose, then an operation to cut his eyelids to create folds and make his eyes appear bigger. Next came Botox injections in his forehead, followed by the fat being sucked out of his abdomen.

Before he was done, Park Hyo-jung had 24 procedures on his body in a little more than three years to improve his appearance. He had repeat surgeries after injury, added dimples to his cheeks, removed blemishes and chest hair, transformed a droopy face into a studly visage.

"Before I didn't have a girlfriend. I didn't want to even try because I didn't have confidence," said the 24-year-old, a technician at a medical supply company and part-time student.

There is no credible scientific evidence that drinking green tea reduces the risk of heart disease, federal regulators said Tuesday in rejecting a petition that sought to allow tea labels to make that claim.

The Food and Drug Administration said it reviewed 105 articles and other publications submitted as part of the petition but could find no evidence to support claims of the beverage's health benefits.

"FDA concludes there is no credible evidence to support qualified health claims for green tea or green tea extract and a reduction of a number of risk factors associated with CVD" or cardiovascular disease, Barbara O. Schneeman, director of the agency's Office of Nutritional Products, Labeling and Dietary Supplements, wrote in a letter denying the petition. The FDA posted the letter to its Web site Tuesday.

Pierce Mattie PR executives reveal what it takes to get their clients a ton of fashion coverage for the upcoming season.

When launching a new collection of distressed denim, vintage-like t-shirts, apparel or couture and you are searching for that competitive edge with fashion magazines such as Elle, GQ or Vogue – listen up.

The Un-obvious Fashion PR Tips

Tip #1: Stop Copying True Religion – Get your own Faith!

How many brands showcased at a recent Project or Pool show look similar to the next brand? Vintage T-shirt brands or ‘another denim label’ are constantly popping up. Often, we at Pierce Mattie PR hear from vendor’s mouths “I want my brand to be like True Religion.” This is the wrong approach to take. Don’t copy the predecessor; rather know and cater to your own buyers needs. Strive to go from the bottom up, rather than the top down.

For example, know what fashion trends your audience will be interested in. Position your brand to be sufficient for those customers that you are trying to reach. If your target audience is 16-28, find out what they do when they are not shopping for clothing items. Are they on myspace.com? The most popular ‘group’ on myspace.com for fashion is Abercrombie, with over 115, 667 members. Another popular group is “I Love the 80’s.” Bloggers post their ideas, desires, and love interests on various items such as bands, video games and of course, fashion. Posts include what they love about vintage apparel from rock and roll bands to what their favorite video games were at
that time. The main point of success: How can your clothing line become a part of their daily life?

I had posted on this a while back when Darlene was terminated from her job for refusing to wear makeup. I actually found it quite amusing because I am always telling the Pierce Mattians to put more make up on – even the guys that work in our office could do with a little bronzer every now and then. You don’t have to agree with me, but the judge ruled – its full face or die!

Where am I going with this? Aside from the many wonderful benefits of wearing makeup, i.e. SPF protection, antioxidant benefits and environmental protection it also boosts self esteem, image and the professional perception of how people view you.

Scott Sonner for the AP reports - A casino company’s requirement for female bartenders to wear makeup does not amount to sexual discrimination, a federal appeals court ruled Friday.

Lawyers for Harrah’s Entertainment Inc. said the 7-4 ruling against Darlene Jespersen – who was fired in 2000 for refusing to wear makeup after 21 years as a bartender at Harrah’s in Reno – affirms the right of employers to adopt reasonable dress and grooming standards.

Britney Spears went from Curious to Fantasy, and now she's In Control. Those are the names of the pop star's fragrances with Elizabeth Arden. The company says more than 10 million bottles of the three scents have been sold since the launch of Curious in September 2004.

The names are not a coincidence. "As I get older, the names go with my age," said Spears, 24.

White Wheat! Let me shout it again people, White Wheat! Usually natural grain products don’t get me this excited, but this might be the turning point.

Coming to the market soon, is white wheat bread. White wheat is whole wheat with the color, taste and texture of white bread. Why am I writing about this you may ask? Well I was one of the millions of kids who were deprived from ever having white bread. My mother didn’t allow it in the house. This meant only whole grain bread for my brother and I, no matter if it was a grilled cheese sandwich or a peanut butter and jelly sandwich. I remember watching as a child, at a lunch time, all of my obese friends eating white bread after white bread sandwiches and yearning to have a taste. I realize of course now that this is the reason they were obese at eight years old…..

White wheat contains less tannic acid which means it can be milled with bran and germ. Thus, giving it the taste and health advantages of whole wheat bread. White wheat has actually been around for years but recent attention by new Government dietary standards has persuaded more people to eat healthier.

Nearly four out of ten Americans are obese. This means 31% or 59 million people are 30 pounds over a healthy weight. We are the most obese country in the world. The medical costs that come with being obese are straining the health care system and economy.

It’s my hope that people, who don’t like the taste of wheat bread and aren’t eating healthy, will discover this and make changes in their lives. This needs to be on Oprah!

Nicole Kidman inside Ladies Home Journal this month

Julia Kagan is the health director at Ladies' Home Journal and is based out of an office in New York City. She gave Media Insider a few basic tips about how to reach out to her and increase your chances of getting your health-related story into the pages of Ladies' Home Journal.

The more advance notice of a story, the better. Ladies' Home Journal has a three-month lead time, so if the pitch is seasonal, it must be done in a timely matter. At the end of March, the July lineup is already solid. That is, unless breaking news makes the editors change it. "We will turn on a dime for breaking news, as we did when coronary microvascular syndrome was identified and we got a story into the magazine in a week," said Kagan.

Anderson Cooper will contribute five stories a year to "60 Minutes" on CBS in an arrangement that allows CNN to rebroadcast those reports later, both networks said May 8.

Cooper, 38, fills a part-time slot previously taken by CNN's Christiane Amanpour and, along with Katie Couric's arrival at CBS this fall, gives a shot of new blood to television's top-rated newsmagazine.

Cooper did two stories last season for the now-defunct "60 Minutes II." One was an investigative piece about steroid use in the NFL.

"I got a good sense of his abilities as a journalist from that story," said Jeff Fager, executive producer of "60 Minutes," "and he just fit right in here."

Daniel Magnus, most recently the vice president of advertising and director of business development at the Robb Report, has been appointed managing director and publisher of Metro New York.

Magnus, 43, was expected to begin at the free daily newspaper May 15. He will be responsible for all of Metro New York's operations.

Magnus has worked in publishing for more than 21 years. Before his tenure at the Robb Report, he held management positions at Bloomberg LP, Time Inc.'s This Old House and Esquire. He previously held sales positions at GQ and Harper's Bazaar.

Metro New York is one of 61 Metro editions published by London-based Metro International in 88 cities in Europe, North America and South America and Asia.

Average paid weekday circulation of the nation's 20 largest newspapers for the six-month period ending March 31, as reported by the Audit Bureau of Circulations. The percentage changes are from the comparable year-ago period:

1. USA Today, 2,272,815, up 0.09 percent

2. The Wall Street Journal, 2,049,786, down 1 percent

3. The New York Times, 1,142,464, up 0.5 percent

Alberto-Culver Co. Inc. will look to add to its Beauty Systems Group after taking time to digest acquisitions in that area, the company's president and chief executive said on Thursday.

Howard Bernick, speaking at a Goldman Sachs conference, said that Alberto-Culver would not look to make any "extreme" acquisitions.

Bernick also said that Alberto-Culver is still evaluating whether it will separate its consumer products division from its distribution and sales division, which sells hair care products at Sally Beauty stores and through a sales force.

A plan to merge the distribution and sales part of the business with salon operator Regis Corp. fell apart in early April. Since then, Alberto's board has been considering options such as separating the consumer products unit from the retail part of the organization.

Makoto Ishitoko strutted, pirouetted and posed in a room surrounded by mirrors.

"My wife says it's not embarrassing any more to walk together," the 41-year-old office worker said proudly after taking a walking lesson with a group of other men and women.

"My life has turned around completely ... I have confidence in myself now."

Ishitoko is one of a growing number of Japanese men investing time and money to improve their appearance. For them, applying facial lotion and wearing nice clothes just aren't enough.

Many are trying things once the preserve of women.

Manicures, spa treatments and even underwear that enhances the body shape are gaining popularity.

"It's a new era, and Japanese men are pursuing a new kind of manliness," said Yumi Komura, representative director of Sparklers, the firm that offers the walking class as part of a workshop called Total Men's Revolution.

A full series of the workshop, including communication and table-manner lessons in a one-on-one setting, costs 550,000 yen ($4,500), although group and one-time classes are also available for lower fees

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The numbers are in for the top sellers at The Perfume Shop, the UK’s number one fragrance retailer. In a race to be Britain’s number one fragrance, the new Lotus juice, from Lotus Cars, scores higher than the David Beckham Instinct cologne. Those behind the Lotus brand are hoping for a similar success in the US.

Last Thursday, May 4th, I threw a big bash at Manhattan Motorcars to launch the new fragrance. It was one of the highlights of my career thus far. To keep things exciting, I served Ciroc Vodka [Lemon Drop Martinis] and then escorted the press to different hub stations to learn more about Lotus’ rich history and their high-design element that inspired the fragrance bottle. The final hub was wear that met with the fabulous Nikki Walker to learn more about the notes found in the fragrance. Things got even steamier when world-famous cover model, Joanna Krupa, strutted into the showroom in a short, flowing dress with spaghetti straps.

If you don’t know about Krupa yet, the German-born model/actress has graced the covers of men’s magazines around the world including Playboy, Stuff and Maxim. She is also racking up an extensive list of acting credits including feature appearances on CSI and ER. Her latest projects include big-budget films, where she stars alongside Mena Suvari and Acadmey-Award winner, Virginia Madsen.

For more info on the US launch of Lotus, check out ForbesAutos.com.

Fashion Week NYC. My favorite bi-annual event is a time to celebrate elite, high end designers, as well as to showcase rare new, up and coming talent. However, in the past couple of years, it has become a place for the general public and paparazzi to get their celebrity sighting fix. So much so, that editors and buyers have been shut out of shows because there was just no more room (we all remember the incident at Baby Phat a couple of seasons ago—I guess KLS thought Usher and his posse were much more important than THE André Leon Talley) It seems that the origination of the event has been much forgotten.

Rumor has it that Gayle King reportedly wants to sit in Star Jones Reynolds seat on The View. It’s clear that Barbara Walters and the rest of the crew can’t wait to get rid of Star and with Meredith Viera’s recent departure to the Today Show, why not renovate the rest of the room? Could it be because this was a parameter outlined in Rosie O’Donnell’s contract for joining the cast along with hair cutting restrictions?

Straight from Page Six:

“STAR Jones Reynolds has been told to hitch up her hefty wagonload of freebies and waddle off into the sunset, sources say.

ABC will announce this week that the big-boned talking head is out at ‘The View,’ a source close to the inner workings of the late-morning gabfest tells Page Six. What network brass won't say is that she's being unceremoniously ousted at the direct behest of the show's grand dame Barbara Walters and the incoming Rosie O'Donnell.

‘It was always Rosie's condition of joining the show, and Barbara agreed to those conditions from the outset,’ our source said. The network and Jones are now concocting a face-saving scenario in which Jones will be touted as moving on to pursue important new projects.

How Jones' star has fallen - just a few weeks ago, she had hoped to succeed Meredith Vieira as the moderator of the crew.

But Walters wasn't going to let that happen because ‘she hates her. Really can't stand her,’ a source told us last week. O'Donnell was recruited quickly after Vieira announced she was jumping to ‘Today.’”

1,174 BEAUTY PRODUCTS. 1,300 TESTERS. 78 WINNERS.

For the seventh year, SELF honors the top-performing makeup, skin and hair treatments as chosen by more than 1,300 readers nationwide to help other consumers feel confident in purchasing what they see at makeup counters or on drugstore shelves.