To close out Black History Month 2006, your favorite publicist in conjunction with YOU Hair Care hosted a media launch to showcase not only the product, but also the Spring/Summer 2006 Urban Hair Trends. 60 of the top mainstream and ethnic magazine editors attended the creatively coiffed soiree. Held on Tuesday, February 28th at Bath House Studios, this ultra hip Red Carpet event was hosted by America’s Next Top Model finalist Toccara and is co-sponsored by Courvoisier. During a heart stopping runway hair show, YOU advertising campaign models took the catwalk by storm.
Branded as Luster Products, Inc’s “Red Hot Styling Line”, the seven piece styling and maintenance line includes products that are both convenient and revolutionary. The line is a culmination of three years of research and development with targeted market research groups in densely populated urban areas. As a result, YOU hair care incorporates subtle fragrances, eye popping packaging and natural ingredients reminiscent of homemade hair remedies from family matriarchs.
The crowd dined on sushi, “YOUtinis” chocolate covered strawberries and red velvet cupcakes all in line with the red hot color theme of the evening. Guests left with branded YOU bowling bags filled with the complete product line, personal radios, t-shirts, photography tabletop book Queens and a Tiffany & Co. martini glass.
Posted by Nikki Walker on April 20, 2006 6:25 PM
| Permalink
