Fashion took on a new look this season as it draped the hottest names in entertainment – all for a good cause. General Motors Corp. (NYSE: GM) hosted an all-star lineup for its highly-anticipated ten fashion event, which took place in Hollywood on Tuesday, February 28. With 2006 marking the 5th annual, this year’s event was a who’s who in the industry including Eva Longoria, Anna Kournikova, Jeremy Piven, Carmen Electra, Sarah Chalke, and many more. With this year’s “garage chic” theme, ten intersected the worlds of fashion, automotive design and entertainment by pairing the hottest brands with the hippest stars and most coveted fashions all under one roof.
From the minute guests walked through the door at ten they were transcended into a unique environment likened to the most stylish automotive garages in town. Walls of corrugated steel, glimmering rims and stunning mechanics were just a few of the surprises to be found inside the specially-constructed pavilion at Sunset and Vine in Hollywood. Not to be eclipsed by the star power in the room, ten’s pristine fleet of GM vehicles captivated the audience as they joined the celebrity for a walk – or drive – down the runway. Featured vehicles for 2006 included a 2007 Cadillac Escalade, a 2007 hybrid Saturn VUE Greenline, a Chevy Corvette Z06, a cherry ’56 Bel Air, and more.
“The ten event is like none other,” said Mike Jackson, general manager of GM’s Western Region. “This is our annual opportunity to raise money for charity by mixing GM’s hot products with top designer fashions and Hollywood’s coolest celebrities. It’s become one of LA’s must-attend events of the year, which is something we are really proud of.”
An additional key element to ten was the partnership created with the charities that are supported by the participating celebrities each year. Thanks to the generosity of the 2006 models, a variety of charitable organizations benefited from the event.
Past GM ten models and performers have included Oscar winners Jamie Foxx & Adrien Brody, Jessica Biel, Kim Cattrall, Minnie Driver, Christina Applegate, Michael Chiklis, Allison Janney, Heather Graham, Matthew Perry, Eve, George Lopez, Jewel, Jessica Simpson, Kate Beckinsale, Nick Lachey, Justin Timberlake, Kanye West, Eduardo Verastegui, N*E*R*D and Steven Tyler.
General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world’s leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at http://www.gm.com.
Posted by Constance Wherrity on March 2, 2006 3:19 PM
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