CEO and Founder Rudy N. Vogel announced today the formation of TransBorder Marketing, Inc., a global company organized to create, develop and market unique imported luxury products to sophisticated consumers throughout the world.
The new company's first product launch through its TransBorder Spirits USA subsidiary will be vodka imported from Poland which utilizes an industry first patented diamond filtration process. The process utilizes nearly one hundred diamonds of up to one carat in size, and results in a Vodka with unsurpassed clarity and smoothness.
DIAKA(TM) Vodka, an acronym for 'diamond vodka,' represents the ultimate expression of luxury to connoisseurs accustomed to the finest products in the world. The patented process is the culmination of over five years of research and development. DIAKA(TM) introduces a new standard of excellence and quality in the spirits market place: it is The Platinum Standard(TM).
Equal in luxury to the Vodka is the DIAKA(TM) bottle. It is produced in a never-before-utilized manufacturing process that allows crystals to become part of the bottle itself. The bottle is considered an important creative breakthrough in design and manufacturing for the industry.
Vogel said, "We are poised to take the ultra premium vodka category to a new level of taste and sophistication. DIAKA(TM) is part of this new Platinum Standard at the top of the category. Vodka constitutes the largest segment of the U.S. liquor market, and high end vodka continues to grow at a blistering pace."
The Vodka lover continues to demonstrate a willingness to pay for quality. DIAKA(TM) reflects a lifestyle shared by the cognoscenti of style, entertainment and the arts. It is truly Fashion You Can Drink(TM).
TransBorder Marketing, Inc. is headquartered in The Fashion Tower, 499 Seventh Avenue, New York, New York.
Posted by Constance Wherrity on February 10, 2006 12:37 AM
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