Pierce Mattie Public Relations New York & Los Angeles

Few know this but early childhood for me was spent in the steel city of Pittsburgh. Going to catholic school it was common for me and the gang to head to a Steelers, Pirates or Penguin's game on the weekends. I personally have not followed the Steelers in years. That is until this past weekend.

What a PR spin this has become... The Pittsburgh Steelers have made it to the Superbowl. Why hadn't anyone expected it? Why were we looking at the Colts. Is it because the town of Pittsburgh is so small? Or the coach; Bill Cowher is not PR worthy? And Colt's Peyton Manning is? A few of us in athletic PR would say yes. Peyton is handsome charming and a PR machine. Does the media and PR generated have more to do with the players and characters playing the game then how they game is played? You bet!

Their PR saving grace a quarterback named; Ben Roethlisberger. This is something Burt Lauten , Public Relations/Media Manager of the team has found as a new glory.

This video is a saving grace for them! Take a peek and as one person put it who sent it to me, you will get the chills. NFL veterans are banking that in months to come Ben will be signing several new consumer goods contracts to come. Right Guard deodorant would be a good fit!