Sponge Back On The Market -Today, men are excited!
The Food and Drug Administration approved U.S. sales of the sponge, which was the bestselling nonprescription female contraceptive when it was withdrawn from the market in 1995. Xeni Jardin, from Boing Boing hopes they use these two gentlemen as their spokespersons. The man on the left looks like he can't wait to take his sponge out for a spin. The guy on the right looks like he's disgusted by the very thought of sex. It's like a snapshot of most male-female relationships.
One of the oddest gossip items surrounding the Oscars was that Tobey Maguire's management wouldn't let him appear at the Oscars because he had "put on a little weight". As you can see by the "fat photo" taken at a recent U2 concert, you can see why. Or maybe they just couldn't get ahold of Marlon Brando's tuxedo...
He better visit John Travolta's liposuctionist quickly or he's going to be making a guest appearance with Kirstie Alley's on "Fat Actress".
One diet plan I don’t recommend for Toby is LA WEIGHT LOSS... his money would be better spent with somone else with more imagination, creativity and a better program all together.
Publicist go ON THE RECORD for crystal three times
It's Crystal Clear that Pierce Mattie Public Relations is a results driven company
The 11th Annual Print Media Competition, hosted by the Communicator Awards, announced its winners yesterday, and hands down Pierce Mattie Public Relations, Inc. received the most awards out of any other PR firm. Judged by a panel of media professionals and publicists, Pierce Mattie Public Relations won The Crystal Award in three categories, along with one Award of Distinction and one Honorable Mention.
Each entry was carefully scrutinized and evaluated by media professionals who were chosen based on their extensive experience and proven creativity in the growing field of communications. Entries were judged against the highest standard of excellence.
The Crystal Award of Excellence is awarded to entries where the ability to communicate is ranked among the best in the field and scores higher than a 90 by the judges.
Crystal Awards won by Pierce Mattie Public Relations, Inc:
Publicity Campaign for Pierce Mattie client Baxter of California who appeared in such prestigious publications at GQ, Cargo, Details, New York Daily News, etc.
Media Kit/Product Introduction for Pierce Mattie client Ojon Hair Care who was recently featured in Oprah's "O" magazine on two occasions, Teen People, Glamour, Harper's Bazaar, Lucky, Ladies Home Journal, Redbook and many others.
Best Magazine Editorial Placement for Pierce Mattie client Yamuna Body Rolling in Pilates Style magazine with a four page feature article.
The Award of Distinction, presented for projects that exceed industry standards in quality and excellence with points between 80-89 won by Pierce Mattie Public Relations:
Publicity Campaign for Jane Iredale Mineral Cosmetics who appeared in Allure, In-Style, Town & Country and held a press trip to the Fairmont Princess Resort in Scottsdale, Arizona.
Honorable mention to the Pierce Mattie Creative Department for nine client case studies that were created by the team's vice president of creative services.
Other PR firms to win a Crystal Award in other categories include:
The Communicator Awards is an international awards competition founded by communication professionals to recognize excellence in the communication field. The Communicator Awards gives winners and their clients the recognition that the work they are producing is outstanding and highly regarded by their peers. The Communicator Awards provides an equal chance of winning to all entrants, regardless of size and budget. All work is judged solely on its own quality, creativity and resourcefulness.
Google has announced the Google Video Upload program through which anyone-amateur or professional-can upload their videos. Apparently, if it's of your dog doing tricks, you've got a great vacation video, or a one hour National Geographic special, it's all good with them.
Flickr on steroids! Better yet, you can choose to let people see the video for free or, if that dog trick is really sweet, you can charge people to see it.
Content from webpro News | About the Author:
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
Just like Amy Bratt who left her holding title as beauty director at the now defunct; Mode Magazine and Mirabella to become PR director at Ralph Lauren and Veronica Hinman who was the beauty director at Glamour then US Weekly later going into PR for Unilever Kerry Diamond beauty director at Harper’s Bazaar will start May 13th at L’Oreal’s Lancôme Paris.
Diamond will be the new Vice President of Public Relations. Does Kerry have prior PR experience? We are not certain. We know she is one hell of a good writer and editor with several beauty books under her belt. We wish you well Kerry Diamond and welcome you to PR land!
Kerry - your free lunches, gifts and red carpet treatment are going to come to a close. In-house PR at L’Oreal corporate is only for the fittest. Luckily they advertise and own the majority of beauty pages in the women's magazines, them and Estee Lauder. It's very strategic on Lancome's part, don't you think? I wonder... will Sarah, Rachel and Emily put their resumes out also?
It's hard to burn the candle at both ends, work ten hours a day seven days a week, pitch pitch pitch and not sit down with a Domino's Pizza (I know...I live in New York City and still, choose Domino's) and binge, right? So, how have we dealt with the stress and also satisfied our appetites? We have opted for meal delivery food planning. The most popular being Zone Chefs or Nutropia. This week Nutropia is having a special that reduces the $30 a day average meal cost. In New York, $30 a day for a healthy, fresh, planned days worth of sustenance is a bargain.
We also started using our corporate gym memberships and joined a softball league. By next month we will start having bathing suit Fridays to check on each employees progress! Last quarter the New York office had a combined weight loss of 80 pounds, a fantastic accomplishment. Watch out Power Girls, our power girls...and boys will see you at the velvet rope "smack down".
NUTROPIA
1 Week Trial only $29.99 per day
3 meals & 2 snacks
log on to Nutropia
or call 866-877-5433 (for special spring rate)
On June 4th and 5th, Philadelphia will host the first and only Body and Beauty Makeover Expo dedicated to educating the consumer. Top docs, spas and beauty experts will convene at the Valley Forge Convention Center to provide answers to the endless questions about cosmetic transformation alternatives.
Contact the Expo Producer, Anne Khoury for more information and to receive a copy of the introductory press release!!
Anne Khoury, producer
The Body and Beauty Makeover Expo
215-599-EXPO (3976)
anne@bodyandbeautymakeover.com
Looking for Beauty Products that Male Celebrities use
Hello My Blog Lovers,
As most of you know aside from owning a PR firm I write men's grooming articles for various consumer magazines. I am looking this week for grooming products; including soaps, razors, etc., that male celebrities use. This is for a summer issue of Instinct Mag. If you have any hot products that are used by current popular male superstars please send them directly to my office:
Pierce Mattie
109 West 27th St. Suite 9b
New York, NY 10001
Tom Ford and Domenico De Sole are the New Estee Lauder
Tom Ford & Domenico De Sole would like to follow former fashion gurus turned beauty icons; Yves Saint Laurent, Prada and Versace. Do you think the industry can support another fashion beauty brand? Are the 80's coming back? Makeup artist brands such as Bobbi Brown and Trish McEvoy ruled the 90's with the early part of this decade generating glitter makeup trends and the cute girlie gloss concepts. Are we ready for fashion makeup again? But what about Tom's film career?
Tom and Domenico have announced this week that they want to make lipstick and have signed on with William Lauder at Estee Lauder to help make their dreams come true. Ford will be CEO and De Sole, chairman. The Lauder deal will be accomplished in two phases. Limited distribution this Christmas for the Estée Lauder. Then a stand alone beauty brand for fall 2006. Naturally they will start with fragrances first.
Ford launched Rush for Gucci (Constance Marie Wherrity's favorite fragrance) in 1999 and Nu at Yves Saint Laurent in 2001. Now the question I want to know is... do you think Tom's new beauty label will make anything as fierce and fabulous as the Yves Saint Laurent Touche Eclat? I love that stuff!
Martha Stewart Living Omnimedia. Inc.: New York, NY Sally Preston was named publisher, effective on 04/07/2005. Preston was formerly VP at Organic Style (Rodale Inc).
Delta Galil USA: Secaucus, NJ
David Kastman was named CEO, effective on 4/5/2005. Kastman was formerly COO at Delta Galil USA.
Dry Ice, Inc. (Financo Inc.): New York, NY
Ann Iverson was named CEO, effective on 04/05/2005. Iverson was formerly CEO at Laura Ashley.
Cynthia O'Connor and Company: New York, NY
Valerie Alder Leon was named Chief Operating Officer, effective on 04/04/2005. Alder Leon was formerly Senior Handbag Buyer at Bergdorf Goodman.
Wal-Mart Stores, Inc.: Bentonville, AZ
Andy Bond was named VP-Asda, effective on 03/23/2005. Bond was formerly Chief Operating Officer Asda at Wal-Mart Stores, Inc.
Ann Taylor Stores, Inc.: New York, NY
Barbara Eisenberg was named Executive VP, General Counsel, Corporate Secretary, effective on 03/28/2005. Eisenberg was formerly SVP, General Counsel, Corporate Secretary at J. Crew Group, Inc.
Estee Lauder Cosmetics: London, United Kingdom
Andrea Robinson was named Chief Marketing Officer, effective on 03/25/2005. Robinson was formerly President- Ralph Lauren Fragrances Worldwide at L'Oreal USA.
Tommy Hilfiger, USA, Inc.: New York, NY
Charles Nakatani, 41, was named President of children's wear division, effective on 03/25/2005. Nakatani was formerly President of licensing sales at Tommy Hilfiger, USA, Inc.
Ann Taylor Stores, Inc.: New York, NY
Kay Krill was named CEO, effective on 03/18/2005. Krill was formerly President at Ann Taylor Stores, Inc.
Fairchild Publications: New York, NY
Daniel Langari was named VP/Publisher- Fairchild Bridal Group, effective on 03/17/2005. Langari was formerly VP/Publisher- Better Homes and Gardens at Meredith Corporation.
Fairchild Publications: New York, NY
Nina Lawrence was named VP/ Publisher- W, W Jewelry, effective on 03/17/2005. Lawrence was formerly VP/ Publisher- Fairchild Bridal Group at Fairchild Publications.
Fairchild Publications: New York, NY
Edward Menicheschi was promoted to executive vice president of the company effective on 3/17/2005. In addition to his current role as president of WWD MediaWorldwide, Edward will now also oversee the Vitals Magazine Network. Menicheschi was formerly president of WWD MediaWorldwide.
I lived on South Beach for many years pushing cosmetics at Neiman Marcus in Bal Harbour before moving to New York. This was at a time when the gays ruled the city, Europeans were only there during the winter, Will Smith had not done the "Miami" music video and Madonna hadn't left for London. Ahhh it was lovely. Lincoln Road was not the strip mall that it is today. I am shocked that suddenly over the past few years the Fashion scene has headed south. I never wore fashion on Sobe. We all wore sarongs, flip-flops and carried water bottles. Your nipples and sunglasses were the only accessory to garnish a compliment. But for swimwear, this makes sense.
July 16-20 marks the first 7th on Sixth swimwear show. The show is tagged as "Sunglass Hut's Swim Show produced by Lycra"
Lycra will do a group show. Prices are affordable. From $3,000 to $7,000, models not included.
A division of IMG, 7th on Sixth produces Olympic Fashion Week in New York and Mercedes-Benz Fashion Week at Smashbox Studios in Culver City, Calif., as well as events in locales around the world.
Footwear News 50 Most Powerful Shoe Merchants
Shoes, we all wear them, some of us have more than others, some have too many to store in their closet. Footwear News http://www.footwearnews.com/ reports on who is putting their best foot forward this month. Take a look at our top 5
Footwear News 50 Most Powerful Shoe Merchants
Power 50
Shoes, we all wear them, some of us have more than others, some have too many to store in the closet. Foot Wear News reports on who is putting their best foot forward this month. Take a look at our top 5
1. FOOT LOCKER
New York 3,260 stores in 50 states: 1,428 Foot Locker, 567 Lady Foot Locker, 346 Kids Foot Locker, 570 Champs Sports, 349 Footaction.
2004 RANK: 1
And the big just get bigger. Foot Locker, which boosted its market share with its 2004 buy of Footaction, continues to rule the athletic world — controlling an astounding 25 percent of the U.S. athletic market, according to analyst estimates. Last year, Foot Locker’s global full-year net income from continuing operations rose 17 percent, to $1.64 per share, while sales accelerated 12.1 percent, to $5.4 billion. The company continues to benefit from a resurgence in higher-price performance footwear, which is helping raise its average selling prices. In the meantime, Foot Locker has also flexed its muscle overseas, purchasing 11 athletic stores in Ireland. Europe continues to be the biggest focus for deepening the retailer’s presence.
KEY PLAYERS: Matt Serra, chairman, president and CEO; Rick Mina, president and CEO, Foot Locker USA
STAY TUNED: Look for Foot Locker to ramp up its international presence this year, particularly in Europe. Target markets include Greece and Switzerland. Expansion in the Asia-Pacific region is also a priority down the road. At home, the company plans to grow its Champs division during 2005.
With more than 3,000 stores in the U.S., there’s no denying the sheer heft of Wal-Mart. Though the subject of much negative press in recent months, the retailer is still tops when it comes to inventory distribution and price. While footwear continues to make up a relatively small percentage of the chain’s $288.1 billion in annual sales, the $2.5 billion to $3 billion generated from footwear sales is still a serious business. (The company also operates 551 Sam’s Clubs, though they offer virtually no footwear.) And recent moves will only up the stakes for competitors. The discount giant inked a deal in March to roll out a new line of performance athletic kicks marketed under Nike’s Starter name, adding to its Thom McAn and Dr. Scholl’s branded business. Still, analysts estimate that as much as 80 percent of the chain’s footwear is private label. Shoe departments are packed with upward of 20 brands of basic styles for men, women and children, priced from $3 for women’s tennis shoes to more than $50 for men’s workboots.
KEY PLAYERS: Lee Scott, president and CEO, Wal-Mart Stores Inc.; Claire Watts, EVP, merchandising, Wal-Mart Stores Division
STAY TUNED: The mega-chain plans to open 40 to 45 new discount stores this year and as many as 230 supercenters.
3. NORDSTROM
Seattle 151 stores in 27 states 2004.
2004 RANK: 4
Revered by footwear vendors across the high-end and mid-range markets, Nordstrom offers a rich blend of labels. It carries trendy Stuart Weitzman and Marc by Marc Jacobs in its salon sections and more than 100 athletic, women’s, men’s and children’s brands in its regular shoe departments. Having started out as a shoe store in Seattle in 1901, the retailer is continuing its gradual expansion. The company opened two full-line stores in 2004 — one in Charlotte, N.C., the other in Miami — and an additional door in Atlanta last month. Now boasting roughly 19 million square feet of retail space, Nordstrom consists of 95 full-line stores, 49 Nordstrom Racks, 5 Façonnable boutiques, 31 international Façonnable stores (mainly in Europe), one clearance store and one freestanding shoe store. And the smart growth moves are playing out well: Full-year 2004 earnings jumped 62 percent, to $393.5 million, compared with $242.8 million in 2003, while sales rose 10.6 percent, to $7.1 billion, up from $6.4 billion a year earlier.
KEY PLAYERS: Bruce Nordstrom, chairman; Blake Nordstrom, president; Jack Minuk, EVP, footwear; Sam Sato, GMM, VP
STAY TUNED: With increased competition from Federated/May, look for Nordstrom to open three additional stores, in Irvine, Calif.; San Antonio and Dallas by year’s end.
Famous Footwear is on a roll. After three years of intense repositioning efforts, the family-footwear chain is delivering strong results for parent company Brown Shoe. Under the leadership of President Joe Wood, the company continues to bring in fresher styles at higher prices than in the past. The efforts are paying off: During the fourth quarter of 2004, Famous Footwear posted comp increases across all categories, with the strongest sales coming from the athletic and children’s categories. Sales rose 8.7 percent, to $263.1 million, compared with $242 million from the year-ago period. For full-year 2004, revenues climbed 4 percent, to $1.12 billion, compared with $1.07 billion in 2003. Growth was also a top priority for Famous Footwear in 2004, when the retailer opened 70 new units.
KEY PLAYERS: Joe Wood, president; Ron Fromm, chairman and CEO, Brown Shoe Co.; Diane Sullivan, president, Brown Shoe Co.
STAY TUNED: After parent company Brown Shoe’s recent $205-million buy of Bennett Footwear, it remains to be seen if the high-end shoes will gain a foothold — and bump up price points — at the retailer.
5. MACY’S
New York, San Francisco 428 units.
2004 RANK: 7
Behold, Macy’s. Cincinnati-based parent company Federated Department Stores had just moved to consolidate its many banners under the Macy’s name, when, in a bold stroke, it coughed up $17 billion in equity and debt to buy rival May Co. Founded in 1858, Macy’s, known primarily on the coasts, will now jump into America’s heartland — and 15 new states — when about 300 May Co. units are stamped with the Macy’s name. But according to Federated Chairman, President and CEO Terry Lundgren, the changes will go far beyond just the banner. Lundgren has said he plans to retrofit stores with wider aisles, reduce clutter and improve signage and amenities, including fancier fitting rooms.
KEY PLAYERS: Macy’s East: Ron Klein, chairman, and Jim Gray, president; Nancy Feldman, SVP, fashion accessories; Richard Arnstein, GMM, women’s footwear; Macy's West: Robert Mettler, chairman, Michael Osborn, president; Carol Baiocchi, DMM, women’s shoes; Rick Smith, DMM, men’s shoes; Ruth Hartman, GMM, women’s shoes; Paul Fitzpatrick, GMM men’s shoes.
STAY TUNED: Here’s where the department-store channel finds a new beginning — or its bitter end. Watch in the coming year to see if Lundgren can deliver on his promise to reinvent Macy’s and turn around the performance of so many May Co. units.
INDEPENDENT RETAILERS
The mighty are mightier. In this year's Retail Power list, independents get special treatment, as we appropriately gauge them against their competitive set.
1. JEFFREY NEW YORK
New York, one store; second store: Jeffrey Atlanta
2004 Independent Rank: 1
Off the beaten track, this retailer remains the boutique for the chic — and holds the top spot among independents nationwide. Relatively unfazed by the high costs of carrying European designers, owner Jeffrey Kalinsky continues to bank on big names in the high-end shoe arena, with the majority of women shoppers snatching up pairs from Manolo Blahnik, Prada and Christian Louboutin. Meanwhile, male consumers, which account for a smaller fraction of sales, were busy buying Gucci, Christian Dior and Yves Saint Laurent. Tucked away in New York’s Meatpacking District, the retailer, which opened in 1999, posted a 20-percent increase in business in 2004 — a rise Kalinsky attributes to consumers’ increased fashion fascination and his old-school service. “People can buy stuff anywhere, but if you give them a special experience, they’ll come back,” he said. Most of the 30 staffers he has between the two stores have worked with him since the beginning — the Atlanta shop bowed in 1990 — coming to peg the hottest designers and know the fashionable clientele.
KEY PLAYERS: Jeffrey Kalinsky, owner; David Rubenstein, buyer
STAY TUNED: Look for the specialty retailer to create more buzz with an informational Website in the coming months that Kalinsky hopes to someday turn into a place for e-commerce.
2. FRED SEGAL FEET
Los Angeles, one store.
2004 Independent Rank: 2
Fred Segal Feet is all about fashion. But that doesn’t necessarily mean the selections here carry astronomical price tags. In fact, co-owner Patti Silver is constantly scouting for hip and stylish footwear across a broad range of prices, from $45 to $250. That quest takes her all over Europe in search of trendy, unique shoes that appeal to her clientele of fashionistas and celebrities — who can help break the bank. “I need moderately priced shoes, and I go out and find them,” she said. “Not everybody can walk in and buy $500 shoes.” The store carries a broad range of brands, including Cole Haan’s G-Series, Giuseppe Zanotti and Pucci. But Silver also is known for discovering new designers — such as George Esquivel — and was one of the first stores to play up Uggs as a fashion must-have.
KEY PLAYERS: Patti Silver, buyer, women’s shoes; husband Stanley Silver, oversees the men’s section
STAY TUNED: Patti Silver introduced several new moderately priced European brands, including the Chene sandal line, for spring. Watch to see if it becomes a consumer craze.
3. SPORTIE LA
Los Angeles, four stores.
2004 Independent Rank: 7
Since opening in 1985, Sportie LA has become the sneaker boutique for hipsters and fashionistas on the hunt for uncommon kicks. And its profile as a sneaker destination is continuing to grow, both in expansion and recognition (the retailer won FN’s Independent of the Year award in 2004). In October, the store made its first move away from trendy Melrose Avenue, its home base, opening a door in Sherman Oaks, Calif. A recent remodel of the chain’s main footwear store added 2,000 square feet of space, as well as a dedicated area called The Vault Lounge for special make-ups and featured products. The Lounge officially opened this month with a program sponsored by Reebok.
KEY PLAYERS: Isack Fadlon, Orna Amzaleg and Elli Amzaleg, owners
STAY TUNED: To boost Web business, the retailer will take its Mini Cooper car, branded with the Sportie LA and Saucony logos, on a college tour this fall. In September, coinciding with the 20th anniversary of the store, an array of vendors will help celebrate the milestone with special co-branded shoes. And a fifth store is expected to open by year’s end.
4. THE TANNERY
Boston and Cambridge, Mass.; two stores.
2004 Independent Rank: 3
A brutal winter hasn’t kept Bostonians away from The Tannery. In fact, owners Tarek and Sam Hassan say the cold weather has led to a 25-percent boost in business, especially for boots and outdoor-apparel sales. And while customers continue to bag plenty of cozy kicks, they also have been busy buying tons of Ecco, Mephisto, Clarks and Keen. With two stores — the Boston location is 18,000 square feet and Cambridge is 10,000 — serving up a menu of more than 200 brands, the independent retailer is widely viewed as one of Beantown’s top destinations for fast fashion trends, with exclusive styles from Nike on display.
KEY PLAYERS: Sam Hassan and nephew Tarek Hassan, co-owners
STAY TUNED: Watch for the owners to open a third store in fall ’06 (they bought the 24,000-sq.-ft. building four years ago). Next month, the owners will put the final touches on a $540,000 overhaul of the store’s Website, Thetannery.com, which will entail more customized features that can help shoppers piece together the perfect toe-to-head ensemble as well as recommend suitable sporting gear.
5. ALFIE RIVINGTON CLUB
New York; one store.
2004 Independent Rank: 5
While it’s no longer one of New York’s best-kept secrets, Alife Rivington Club remains a must-visit sneaker boutique. The unadvertised and unmarked location on Manhattan’s Lower East Side continues to hold a top position among dedicated sneakerheads and celebrity shoppers alike, thanks to its offering of exclusive and limited kicks from eight brands: Adidas, Nike, Jordan, Puma, Reebok, New Balance, Visvim and Asics. The sneaker shop also stocks RTFT, an athletic-inspired collection aimed at young men that is designed and created by the store’s founders. According to Arnaud Delecolle, co-owner and creator, the retailer is doing better than ever — sneaker sales for the last six months are the highest in the store’s almost-5-year history. The popular boutique is part of parent-company Alife, which comprises the Alife creative agency and, coming this summer, two new Alife shops — a different concept from Rivington — that will feature apparel, accessories and the firm’s own RTFT footwear collection.
KEY PLAYERS: Arnaud Delecolle, Tony Arcabescio and Rob Cristafaro, co-owners and co-creators; Damany Weir, buyer
STAY TUNED: Look for a second Alife Rivington Club location to open later this year. The location? As of now, it’s a secret, of course.
What is The ONE Campaign?
ONE is a new effort by Americans to rally Americans – ONE by ONE – to fight the emergency of global AIDS and extreme poverty. The ONE Campaign is engaging Americans through a diverse coalition of faith-based and anti-poverty organizers to show the steps people can take, ONE by ONE, to fight global AIDS and poverty.
Why is The ONE Campaign needed?
Right now, the US government is making decisions about how much money to spend on humanitarian assistance next year and the UK is poised to lead the world’s wealthiest nations at the G8 summit next July. By joining the ONE campaign, we will show our leaders that we want to do more to respond to the emergency of AIDS and extreme poverty.
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What is the goal of The ONE Campaign?
The ONE Campaign seeks to give Americans a voice, to ring church bells and cell phones, on campuses and in coffee shops, for an historic pact to fight the global AIDS emergency and end extreme poverty. We believe that allocating an additional ONE percent of the U.S. budget toward providing basic needs like health, education, clean water and food, would transform the futures and hopes of an entire generation of the poorest countries.
Who founded The ONE Campaign?
The ONE Campaign was founded by Bread for the World, CARE, DATA, International Medical Corps, International Rescue Committee, Mercy Corps, Oxfam America, Plan USA, Save the Children US, World Concern, and World Vision, and works closely with the National Basketball Association, Rock the Vote, and the Millennium Campaign.
Who has signed The ONE Campaign declaration?
ONE participants include celebrities such as Bono, lead singer of U2 and DATA co-founder; Dikembe Mutombo, NBA All-Star and advocate for Africa; Michael W. Smith Grammy Award winning Musician; Agnes Nyamayarwo, Ugandan Nurse and Global AIDS activist, and representatives of national advocacy organisations such as Bread for the World, World Vision, GLobal Health Council, The Better Safer World Coalition, DATA and many others.
Which came first, the chicken or the egg? What's more important... advertising or public relations? How does your marketing effect your advertising and how does advertising relate to your public relations? Do all they all talk to one another for maximum results?
All good questions that deserve answers, and I invite you to call the Pierce Mattie Public Relations team and discuss the topic in detail.
In order to garnish the best possible publicity for our clients I believe we need to be highly informed in all "disciplines" (marketing & advertising) and a master of one, that being public relations of course. At Pierce Mattie I like to think of us as "Ultimate Fighters" rather just expert "boxers" in this competitive business.
That being said, I wanted to share with you a very good cosmetic advertisement that makes marketers and publicity teams sigh with relief as I feel it was executed very well.
SPOTLIGHT: PHYSICIANS FORMULA COSMETICS
The typical cosmetics ad combines a pastiche of romantic imagery with the reverently photographed face of a gorgeous (and, preferably, famous) woman. The ad shown here, by contrast, employs the sort of photography that seems calculated to make a pretty woman look silly. And much of our attention is drawn to a bunch of balloons that, at first glance, look like defective soccer balls. Yet, for women who are sufficiently curious to read the text, the ad yields a coherent sales pitch. "Your face isn't just one color," begins the copy, "so why should your face powder be? Just the right combination of colors blend together to naturally enhance skin tone. Get a healthy-looking glow with Powder Palette, Magic Mosaic or Retro Glow Mosaic Face Powders." Once having read this text, a reader realizes that the balloons are emblematic of the product's mixture of colors. The same can be said of the woman's dress, which would otherwise be inexplicable attire for a model in a fashion-related ad. All in all, the imagery could hardly be more unglamorous. But then, how glamorous can a brand hope to be when its name is Physicians Formula? The message a woman will take away from the ad is not, "If I use this product, I'll look like a supermodel." Only the most credulous readers would believe that anyway. Instead, the ad will leave some readers feeling, "If I use this product, I'll look better than if I don't use this product." This message is so much less aspirational than the category's norm that it will leave many women cold. (Indeed, I suspect some of them will turn the page without even having realized this is a cosmetics ad.) But there must be a decent-sized market of women who'd rather buy a product whose claim is credible, even if it is short on romance. Just look, after all, at the men some women are willing to marry.
An IMG publication with a exciting online version to be added to ones View Main Page "must scan everyday" list. A daily digest of fashion and Beauty industry news, a version of page six called "Scene" and what we love most of all...lots of scoops. We also love the "Todays Obsession" where they pick a product and show it site-wide, it's much like daily candy BUT EVEN BETTER!
Move Over Nick & Jessica Simpson-The Federlines Will Step In
Pop Star Commits to UPN Reality Show NEW YORK, April 6: Britney Spears and her husband Kevin Federline have reached a deal for a six-episode series abut their courtship, engagement and wedding to air on UPN, with a second window on the MTV Music Group channels.
Set to air later this season, the as yet untitled series will feature never-before-seen private home videos shot by Spears and Federline. The footage begins shortly after they first met in Los Angeles and headed off to Europe together on tour, leading up to and including their wedding day. UPN is also shooting new footage and commentary with the couple that will guide viewers through their story.
The deal includes repeat broadcasts of the series on MTV and/or VH1. In addition, leading into the finale on UPN, the MTV Music Group channels will run a marathon of the already televised episodes.
"Britney Spears is a superstar who is very popular with UPN's viewers, making her and Kevin's show in this format a perfect fit for our network's audience and programming sensibilities," said Dawn Ostroff, the president of UPN. "As we all know, Britney and Kevin's life together has been played out in front of the public through Internet speculation, the gossip columnists and entertainment magazines, but now, for the first time, their millions of fans will get to see and hear the couple's real story on UPN as told directly by them."
Spears said in a statement, "From the day that Kevin and I met, there have been constant rumors and inaccurate speculation about our lives together. I feel that last year the tabloids ran my life and I am really excited about showing my fans what really happened rather than all the stories, which have been misconstrued by journalists in the past. This series will show us falling in love and all the adventures that went on overseas during the European leg of my Onyx Hotel tour. It's going to be an exciting ride."
We recently pitched a client some fresh guerilla publicity ideas for collage campus brand recognition. One idea involved the use of the SMS Guerilla Projector is a high powered, home made projection device that can be used to project SMS messages on to buildings, signs or any other surface. Made by Troika, the London based collective of designers and artists, it consists of a mobile phone, camera lens and slide projector. Be sure to check out their site for other brilliant work including an electroprobe that reveals the inner song of electronic devices. Be sure to contact us if your looking for cutting edge fresh publicity ideas for your next product launch!
They may appear sultry and ready for summer on the May cover of Vanity Fair, but according to the magazine, the stars of ABC's "Desperate Housewives" were actually steaming angry.
Vanity Fair's cover proclaims: "You wouldn't believe what it took just to get this photo!" The article acknowledges that the poolside photo-shoot, in which the five women appear in different colored bathing suits, was manned by an ABC representative who was to make sure that certain demands were met — including that Teri Hatcher didn't select her wardrobe first or appear in the center of any group photo.
From left to right, standing are; Teri Hatcher, Nicolette Sheridan and Marcia Harden. On the deck chair, are; Eva Longoria and Felicity Huffman, right. (AP Photo/Vanity Fair,Mark Seliger)
Congratulations to Julie Summersgill Julie Summersgill has been named director of media relations at ABC News. Julie was the PR coordinator in ABC's Washington bureau. ABC turns out such shows as; Nightline, World News Tonight, 20/20 and Good Morning America. For more info call the network (212)456-7777.
I usually dont use this blog as a platform to boast about press, however I was very proud of the recent spot on E! lastnight. The product is truly amazing. Ojon Hair Care products were divulged as one of the top 20 Beauty Secrets to the Stars on E! Television's Hollywood and Divine: Beauty Secrets Revealed. A favorite of Demi Moore and Scarlett Johansson, Ojon Hair Care is making waves in Hollywood from the set of The O.C. to the Apothia at Fred Segal and Hollywood's glamour girls can't seem to get enough of the more than 500 year old tradition from the rainforest in Honduras. Watch a condensed version of the E! broadcast. or watch the Ojon Story here. The PRweb release with high resolution images
Getting ready for the Jitney to the Hamptons?
Is the ferry to Fire Island calling your name?
Will your EZPass Get You to the Jersey Shore?
No matter where your bound this summer, you must must must pack one of these kits!
If you have good skin
Zia To-Go Facial Starter Kit
Combination/Normal Skin
A complete collection of seven skin care treats perfectly sized for travel or for your gym bag. Daily care basics are paired with special treatments chosen specifically for normal and combination skins.
Price: $14.99
www.zianatural.com
1-800-334-7546
Just for Boys!
Dermalogica Skin Kit for Men
The kit combines 5 best-selling men’s products to effectively cleanse, hydrate, treat and prepare the skin for a smooth, nick free shave experience in one go-anywhere kit.
Price: $30.00
www.dermalogica.com
Shaving Essentials
Sharps Barber and Shop Covert Carry-on
A double-agent kit to organize all his wet and dry supplies. Packed with shaving stuff for smooth moves. Body formulas to fight funk. And hair goops for total control. All the right goods to escape any sticky situation.
Price: $79.00
www.sharpsusa.com and available at Barney’s New York
Our Favorite
Zirh Travel Kit
Make any trip a pleasure with the Zirh Travel Kit. This kit includes six Zirh essentials. You get a 1.7 oz. Clean, Shave Gel, Soothe, Shampoo, Conditioner and Smooth in lightweight, squeezable plastic bottles. Our Travel Kit comes to you in a sharp Zirh silver nylon travel bag.
Price: $38.00
www.zirh.com
1-800-295-8877
For The Man on the Go!
The Journeyman Travel Kit from Baxter of California
Baxter of California has introduced their new Journeyman Travel Kit. Stocked with five essential products for the man on the go. Including, Super Shape SPF15, Daily Protein Shampoo, After-Shave Balm, Super Close Shave Formula, and Face Wash.
Price: $42.50
www.baxterofcalifornia.com
1-800-421-3614
If you’re uncertain on which sunscreen to purchase, what an SPF means or the difference between UVA and UVB, listen up.
UVA vs. UVB
UVB rays are the sun's burning rays (blocked by window glass) and are the primary cause of sunburn and skin cancer.
UVA rays (which pass through window glass) penetrate deeper into the dermis and cause fine lines and wrinkles. Both rays suppress the immune system.
What is an SPF?
Sun Protection Factor indicates the time period you can stay in the sun without burning based on your skin complexion.
I suggested that your SPF be no lower than a 15 and no higher than a 30. SPF 30 absorbs 97 percent of the sun's burning rays where as a SPF 15 absorbs 93 percent absorption.
Look for sunscreens that contain:
A good broad-spectrum sunscreen should have an SPF of at least 15 and contain avobenzone aka (Parsol 1789), titanium dioxide, or zinc oxide. Ingredients which also provide broad-spectrum protection include benzophenones (oxybenzone), cinnamates (octylmethyl cinnamate and cinoxate), sulisobenzone and salicylates.
If you apply an SPF 30 and have:-fair or sensitive skin you can stay out in the sun for about 3 hours
-fair or medium skin you can stay out in the sun for about 5 hours
-dark skin you can stay out in the sun for more than 5 hours.
How much do you need to put on?
30 minutes before going outside you should apply your sunscreen from head to toe (if going out in your trunks) In 8 hours of beach time you should have applied up to 120ml bottle of sunscreen. Remember you will have to completely reapply every three or so hours. Water resistant sunscreens may lose their effectiveness after 80 minutes in the water
Areas we always forget to put sunscreen on and regret later are:-tip of the nose
-behind the ears
-tops of our feet
-crack on our lower back
-nipples
-lips
The Burn
1st degree sunburns cause redness and will heal. These should be treated with cool baths, bland moisturizers, or over-the-counter hydrocortisone creams. Do not use of "-caine" products (such as benzocaine) which may cause sensitivity. Aspirin taken orally may lessen early development of sunburn.
2nd degree sunburns blister and can be a medical emergency if they are in a large area like you entire back and chest or hands and feet. If you have a headache, chills or a fever, seek medical attention ASAP.
Pierce's Picks:
Coppertone Sport SPF 30 Continuous Spray
$9.99 at drug stores nationwide
Why we liked it: great to spray on the back, receding hair line, absorbs fast and is sweat proof. Best used on oily skin types.
3LAB Perfect Lite Sun block SPF 30
$36.00 at www.3Lab.com
Why we liked it: ideal for the face. Contains Green Tea, Allantoin and Vitamin E. All great skin soothers. 3Lab uses both Titanium and Zinc in this sunscreen. Best used on sensitive skin.
Jack Black Jack Black Sweat Resistant Sun Guard SPF 30+
$16.00 at www.egentlemen.com
Why we liked it: never ran into the eyes, moved around on the face or sweated off. Best used on normal to dry skin.
MenScience TiO2 Sunblock SPF 30
$28.50 at menscience.com
Why we liked it: goes on ultralight and provides a matte, invisible finish. The waterproof formula works on a physical and chemical level, protecting skin from the sun’s damaging rays and ultraviolet light Best for all skin types.
Sport Spwipes SPF 30
$7.99/10 pack at www.spwipes.com
Why we liked it: great for travel! Each packet is pre-packaged for one application.
Phytomer Zone Control SPF 20 Stick
$19.50 at www.sephora.com
Why we liked it: scented with coconut this easy to glide stick can be used on the lips, under the eyes and above the ears. Goes on sheer and is not sticky.
Anthony Logistics after Sun Soothing Cream
$20.00 at www.sophee.com
Why we liked it: aloe vera based with squalane and a touch of mint to soothe and cool. Great smell, even if you have a little beach body odor.
New Client Update Pierce Mattie PR is pleased to announce that we are now working with Marc Blackwell New York, one of the world's premier dinnerware and glassware companies. Offering an eclectic blend of colorful patterns that can be mixed and matched with the more regal place settings, Marc Blackwell caters to all tastes allowing you to take his designs from a casual lunch to an elegant dinner party.
If you would like like to receive a book on Marc's Summer Collection, please contact Lance Buckley at 212.243.1431, Ext. 301, or lance@piercemattie.com. Marc is also available for interviews on an array of design topics.
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