Undergarment

Marketing Lingerie to Tweens

Victoria’s Secret recently started – then pulled -- a Spring ad campaign, “Bright Young Things”, which some felt targeted under-age girls, known as “tweens” – no longer children, not quite teens. Was it all just a misunderstanding? Did parental types over-react? What’s considered fair game when marketing products associated with sexual activity? Is lingerie really the problem, or is it something else?

The Evolution of the Boxer: Introducing Luxury Slim-Fit Boxers

The first boxer shorts were created with all-around-elastic in the 1920’s by Jacob Golomb, the founder of Everlast, to replace the leather-belted trunks then worn by boxers. This design allowed for unhindered leg movement, especially important for athletes.
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