Should More Brands Care About Snapchat?

Snapchat undoubtedly has a number of features that clearly distinguish its marketing capabilities from the likes of Facebook or Twitter. Should companies look to Snapchat for their marketing needs?

Instagram Rules Consumer Engagement. So What?

Who needs to economize with 140 Twitter characters or a superbly worded Facebook post when a picture or video is still worth 1,000 words on Instagram? The photo/video sharing service engages potential customers 18 times more effectively than Facebook and 48 times better than Twitter. But with social media responsible for driving less than 3% of website traffic, what is Instagram’s recent social victory worth?

Social Media and Publicity Power

If leveraging the power of Twitter and Facebook seems like a necessary evil – and your customers seem to view it that way, as well -- you’re not alone. Since social media seems to be working for some, though, what are the keys to using it effectively, business-wise? Can a medium known for light, fluffy and personal be turned into a vehicle for pitching bona fide services and products?

How the Election Proved the Importance of Face Time

The 2012 election was one for the history books; most, if not the entire country, were hanging on by the edge of their seats on election night as the tallied votes came in.

Can Twitter Swing the Presidential Election?

With the Presidential candidates both using Twitter to speak to their constituents, Pierce Mattie Communications takes a look at the successes and failures of each, as well as what it means for political campaigns of the future.

Using Twitter to Spread News

When it comes to how you share press releases or articles, where do you turn for immediate distribution? For many, the answer now includes Twitter. Viewing Twitter as just a conversation space?

Is Social Media Ruining Brand Consumption? Generation Discount

There is little debate that social media has irrevocably shifted brand consumption and consumer expectations. This seismic shift has both benefited and challenged brands across the board.