CMO vs. CIO: Who’s Got the Power?
Drama. It’s not just for television shows, teenagers or romantic relationships anymore. On any given workday, dramatic tension can be had by a meet-up between those two C-suite rivals: the CMO (chief marketing officer) and the CIO (chief information officer). Is the CIO-CMO battle destined to be fought to the death? Or can the two sides find ways to work together without surrendering organizational clout?
IT’s Growing Role in What You Buy at the Supermarket
Business Intelligence (BI) systems have been around since at least the late 1950s. Now, with the advent of better tech and faster systems, what took days to find out can take as little as a few seconds. But do buyers of consumer packaged goods really want the Geek Patrol telling everyone what to stock and, presumably, what to buy?
Why Should Anyone Care About the Internet of Things?
The Internet of Things looks to take the Internet of Machines one giant leap further. To the point where an insulin pump could respond to remote commands aimed at managing blood sugar reactions. Which is all fun and games until a hacker threatens to sabotage that pump unless a ransom is paid. At which point, things could turn into an intergalactic struggle between geeked-up yuppies and the NSA.
Advertising Just for You
Digital advertising is poised to follow you wherever you go, on whatever communication platform you choose to use. And it will lay in wait until you flip, click or like something that gives the ad cheetahs the perfect excuse to pounce. Need the proof? Look no further than your own mobile devices, or various pundits’ predictions. Or how about a startup that sends out coupons over radio waves?
How Many Fitness Gadgets Does It Take to Get You in Shape?
Everyone knows that gadgets aren't supposed to get us in shape. Yet we still seem to have a need for them. Now that they've gotten even more high-tech and portable, have fitness gadgets finally turned a corner? Are they worth more than what you’d pay a personal trainer? Can a price even be placed on the willpower needed to achieve real workout results?
21st Century Technology That Fashionably Strains the Brain
Forty years after the invention of the cellular telephone, technological advances continue to allow people to do things that, these days, strain the brains of their older siblings, not to mention those of parents or grandparents. And many of the newest high-tech developments include wearable items, some promising the capability of being directly applied to one’s body. Which leaves practically no form of technological breakthrough beyond the realm of possibility.