Strategy

New Types of Winning Agencies

With everybody racing to provide just the right digital strategy for businesses and marketers, what distinguishes one agency from another anymore? Isn't just offering digital content enough?

Brands Are People Now

A report from Hill Holliday suggests that companies want to behave more like people these days. People evidently lack faith in institutions, prompting business to take steps to change their images. Is it possible to gain consumers’ trust by demonstrating empathy, talking like ordinary people and “empowering individuals to be the brand”?

Marketing Trends for 2014

Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.

What’s on the PR/Social Media Horizon for 2014?

And how can your company take practical advantage of those forecasted changes? Like now? Here’s PR blogger Jessica Lawlor’s suggestions for action.

Video Game Marketing’s Scary New Rules

The video game marketing landscape is constantly changing. With gamers responding to developments mere milliseconds after being announced, it’s hard to stay out in front of the masses. Which means that video-game marketers are, like so many Call of Duty casualties-to-be, destined to the degradation of re-spawning (aka, dead and needing a restart) – unless they can somehow widen – or at least hang onto -- their razor-thin lead.

3 Important Public Relations & Communications Trends for 2013

The public relations industry continues to evolve. Marketing, communications and social media have played an important role in this evolution. Agencies are finding themselves diversifying beyond traditional PR and integrating other disciplines to continue their relevancy in the field.

Refining Your “Elevator Speech”

Have you ever had the opportunity present itself where you have one chance to share an important message? Or have to connect with someone quickly, whether it's a one-on-one meeting or in front of a large group?

Shark Tank Teaches Effective Strategies for Pitching Your Business

The dynamics of the sharks are engaging, but even more captivating are the entrepreneurs and the way they make their pitch to gain funding. Some are entertaining, some are over the top and others stumble.
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