Consisting of consumers born after 1997, Generation Z has become an undeniable force in the current marketplace. When it comes to marketing brands to Generation Z, it can feel like an abnormally tough field to navigate. While not impossible, there are key factors to be aware of; new standards that are demanded by the youth of today.
Fashion bloggers have firmly established their place along the runway at New York’s semi-annual Fashion Week. But with beauty bloggers making their way backstage, will press coverage of the event broaden to the beauty beat?