Social Media and Publicity Power

If leveraging the power of Twitter and Facebook seems like a necessary evil – and your customers seem to view it that way, as well -- you’re not alone. Since social media seems to be working for some, though, what are the keys to using it effectively, business-wise? Can a medium known for light, fluffy and personal be turned into a vehicle for pitching bona fide services and products?

Are Fashion Stars Overhyped and Overexposed?

In an age where fashions change quicker than spoiled-rotten athletes re-framing their ill-worded tweets, media exposure is a tricky game of guessing just how much nitroglycerin to use to get noticed. But not so much as to cause a deadly explosion. What’s the point of being a fashion star – like, say, Joseph Altuzarra -- if no one knows who you are?

Getting Publicity For Your Brand

Good press can mean various things to individual brands. It can increase awareness of your products and services, it can drive traffic to your website or retail locations, and it can create appeal to potential distribution partners.