In an age where fashions change quicker than spoiled-rotten athletes re-framing their ill-worded tweets, media exposure is a tricky game of guessing just how much nitroglycerin to use to get noticed. But not so much as to cause a deadly explosion. What’s the point of being a fashion star – like, say, Joseph Altuzarra -- if no one knows who you are?
Good press can mean various things to individual brands. It can increase awareness of your products and services, it can drive traffic to your website or retail locations, and it can create appeal to potential distribution partners.