Press

Media Tips to Master, Not Memorize

C-suiters everywhere scramble for advice about how to walk a fine line with the press while also appearing genuine. The difference in telling a compelling story or spouting about like a drunken uncle at a family reunion often lies in mastering a few critical tips. The key here is “master,” not quickly memorize and begin tap dancing like you’re a millennially hip version of Fred Astaire.

The Parallax of Marketing When Viewed Through the Lens of Public Relations

True or false: public relations should mirror all other marketing activities? The answer: a murky ‘it really depends on the situation’.
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