With one percent of the U.S. population controlling a little more than half of the country’s assets these days, how do marketers deal with the growing divide between rich and poor in America, aka the Wealth Gap? A look at how those on the lower end of the economic ladder could provide some insight. If you know your Charles Dickens, that is.
“He who has the largest store or number of stores will sell the most things between now and the end of the year.” Right? Maybe not. Bigger, alas, is not always better. But could larger operations with extra floor space actually result in lower sales numbers? Especially once the holiday shopping season stampedes into town? Is that even possible?
With a more in-touch and wallet-conscious consumer than ever before, seeking out the best ways to shop this holiday season, brands will be getting creative in order to lure customers into their retail stores and online.
Many are ready to celebrate the holidays and spend slightly more than they did in 2011. Here’s how we predict consumers will be shopping this year.