Generation Z

Beauty is Your Inner Activist Taking a Stand

In the beauty market especially, where there is no dearth of products promising solutions, today’s brands must approach marketing with messaging that reflects their target customer’s beliefs. The ethos behind the brand is now more important than the efficacy of the product itself.

Marketing to the New Generation

Consisting of consumers born after 1997, Generation Z has become an undeniable force in the current marketplace. When it comes to marketing brands to Generation Z, it can feel like an abnormally tough field to navigate. While not impossible, there are key factors to be aware of; new standards that are demanded by the youth of today.