Can We Communicate Depth without Words?
Memes, Reels, video shorts, sound bites: they're everywhere. But are they diluting our meaning or another way to get the message out there?
Beauty is Your Inner Activist Taking a Stand
In the beauty market especially, where there is no dearth of products promising solutions, today’s brands must approach marketing with messaging that reflects their target customer’s beliefs. The ethos behind the brand is now more important than the efficacy of the product itself.