Fundraiser

Celebrities Get Creative with Charity Fundraising

Do new charity fundraising tactics by the likes of Madonna and Angelina Jolie signal a new trend in celebrity fundraising? Have people grown fatigued by merely writing checks or donating to a web site? Does giving them something tangible – whether a painting or pieces of jewelry – provide a necessary level of satisfaction? Or is it just a cheap trick to take a smudge or two off a celebrity’s checkered reputation?

Communicating to the New Audience

In our business, we constantly remind our clients to be cogent, relevant and succinct in every form of communication. According to a Pew Study, attention span has radically diminished, with people looking for instant gratification rather than in-depth analysis.
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