Marketing Trends for 2014
Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.
Client or Employee Satisfaction: The Business Balancing Act
What’s the key to success - employees or customers? Of course they are both true. There is not just one ingredient to business success, there are several. The Balanced Scorecard approach, for example, lists four areas of focus that a business must balance in order to succeed over the long term: employees, customers, finances, and processes.
Is Social Media Ruining Brand Consumption? Generation Discount
There is little debate that social media has irrevocably shifted brand consumption and consumer expectations. This seismic shift has both benefited and challenged brands across the board.
