CPG

7 Ways CPGs Can Leverage Web and Mobile Communities

Any CPG can set up a Facebook or YouTube page and hope the traffic links in from there. What if you could construct your own online community that could live within your company’s site, where customers could talk to one another as well as the brand, and the brand hands out content ranging from coupons to videos? Here are 7 ways for leveraging the online community.

Packaged-Goods Offers Your Phone Can’t Refuse

The Consumer Packaged Goods (CPG) industry tries very hard to let you know just how necessary its products are to your life. These days, though, golden-glow, soft-focus TV spots about the wonders of laundry detergent aren't going to keep you captivated. Appealing to the one object that commands your undivided attention might, however. Which is exactly where the CPG industry is planning a massive advertising assault. On your mobile device.
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