Beauty is… taking care of you
As we continue to navigate through a pandemic, brands taking an increasingly supportive and compassionate role resonate deeply with today's consumers, while also building brand trust on a deeper level. Beauty, skincare, and wellness consumers demand a brand that understands their facets and develops products wholly suited to them.
Re-Thinking E-Mail Marketing
Like it or not, all those boilerplate assurances about your email address never being sold or lent to other companies can't be totally believed. Which begs the question: When do consumers begin pulling the plug on all email marketing? Isn't it time to re-think email marketing and contextual advertising – before consumers flee en masse, never to return?
Brand Communication: Less Talk More (Inter)Action
As each year passes, we see a greater interaction between brands and their targeted consumers thanks to social media and the influence of the digital platform. The evolution began slowly, but when the economy took a plunge and marketing budgets tightened.
