Consumer Interaction

Re-Thinking E-Mail Marketing

Like it or not, all those boilerplate assurances about your email address never being sold or lent to other companies can't be totally believed. Which begs the question: When do consumers begin pulling the plug on all email marketing? Isn't it time to re-think email marketing and contextual advertising – before consumers flee en masse, never to return?

Brand Communication: Less Talk More (Inter)Action

As each year passes, we see a greater interaction between brands and their targeted consumers thanks to social media and the influence of the digital platform. The evolution began slowly, but when the economy took a plunge and marketing budgets tightened.