Shark Tank Teaches Effective Strategies for Pitching Your Business

The dynamics of the sharks are engaging, but even more captivating are the entrepreneurs and the way they make their pitch to gain funding. Some are entertaining, some are over the top and others stumble.

How to Communicate Brand Social Responsibility to Gen Y

Gen Y came of age at a time when corporate social responsibility was gaining wide spread traction. If social responsibility is part of your brand’s DNA, here are some tips on effectively reaching Gen Y.

Compromise Is Not a Dirty Word

To many it’s a dirty word, with opinions often held to be sacrosanct rather than points along a panorama of contiguous perspectives. And yet, an inability to compromise can result in the demise of many a relationship, whether personal or professional.

Smaller Beauty Brands Utilize Social Media Better

While larger and more established beauty brands may have equally larger budgets, it doesn't always equate to understanding and utilizing the social media space in the most effective way.

How to Market to Millennials

Millennials are more socially, emotionally and intellectually connected to brands and causes than any other generation before it. It is a generation that's growing up in a world that cannot live without technology, prefers everything at lightning fast speed, and wants to engage with brands, not just be marketed to.