Authenticity

Ms. Marvel Is What True Representation Means

Marvel's live action take on Ms. Marvel is proving to be just as groundbreaking as its comic counterpart. The new superhero show's greatest power is the power of its narrative on culture, religion, family.

Is it Authentic? Beauty is in the eye of the beholder or in this case, the unauthorized seller

If you purchase products from an unauthorized seller, the manufacturer will not guarantee the authenticity of the ingredients and hence, the efficacy of the product.

Authenticity Gap

Midwest PR and marketing agency FleishmanHillard decided to find out the difference between what consumers expect from companies and what they actually experience. The resulting study, entitled “Mind the Gap”, looked at 20 different industry categories in the U.S., Germany and China. Do consumers care if a company comes across as authentic and genuine? Does sincerity always carry the day?