Eyewear Revolution
More than a few eyewear companies, like Warby Parker, have taken the gamble – heresy of heresies – to offer consumers more of what they want for less. These so-called...
Marketing Shampoo Do’s and Don’ts
When it comes to marketing shampoo, much depends on whom the customer is more likely to trust—their hairstylist, or the brand’s marketing department. Why not both?...
Instagram Rules Consumer Engagement. So What?
Who needs to economize with 140 Twitter characters or a superbly worded Facebook post when a picture or video is still worth 1,000 words on Instagram? The photo/video sharing service...
Like Taking Candy (Crush) from a Baby
Smartphone games like Candy Crush have become virtual overnight sensations, prompting game makers to redouble their efforts to feed what seems an insatiable public need to waste time…so long as...
Are Pod People Turning Detergent Makers into the Living Dead?
Laundry pods, those compact plastic sacks that contain pre-measured amounts of soap, seem tailor made for people who over-pour and over-use liquid or powdered detergents. Unless you're one of the...
GQ Spring/Summer 2014 Fashion Report
Spring and Summer 2014 fashions, a GQ report suggests, are all about bold – not necessarily screaming -- colors, eye-catching accessories and a fair amount of cheeky snarl. As in...
7 Ways CPGs Can Leverage Web and Mobile Communities
Any CPG can set up a Facebook or YouTube page and hope the traffic links in from there. What if you could construct your own online community that could live...
The Neighborhood Market Returns
Just when Americans seemed sold on big-box grocery stores as the answer to meeting or beating the monthly food budget, along come several national chains that want to sell people...
Brand Mascots: An Endangered Species
The growing trend to ditch the brand mascots of yesteryear – costumed characters, furry animals and/or talking cartoon characters whose playful presence lends a spirit of fun and identity to...
What’s on the PR/Social Media Horizon for 2014?
And how can your company take practical advantage of those forecasted changes? Like now? Here’s PR blogger Jessica Lawlor’s suggestions for action....
