Brand Mascots: An Endangered Species
The growing trend to ditch the brand mascots of yesteryear – costumed characters, furry animals and/or talking cartoon characters whose playful presence lends a spirit of fun and identity to...
What’s on the PR/Social Media Horizon for 2014?
And how can your company take practical advantage of those forecasted changes? Like now? Here’s PR blogger Jessica Lawlor’s suggestions for action....
Dos and Don’ts of Celebrity Travel Styles
The great artist Noel Coward once observed, “Why do the wrong people travel when the right people stay at home?” If you're one of those traveling afar this summer, thank...
Corporate Philanthropy: Good for Business, or Just Plain Good?
Where should companies draw the line on corporate philanthropy? Is all charitable giving considered “good giving”? Should getting a bang for your buck be part of every marketing effort, including...
Fitness Trends for 2014
Exercising like a caffeinated maniac with breaks in-between – aka, High-Intensity Interval Training – recently took first place among the predicted Fitness Trends for 2014. Unseated from first place for...
The Parallax of Marketing When Viewed Through the Lens of Public Relations
True or false: public relations should mirror all other marketing activities? The answer: a murky ‘it really depends on the situation’. ...
13 Beauty Trends for 2014
What does it say about the nature of fashion when the strongest motifs are those that come from makeup, hair and nails? When the accent outweighs the melody, it’s certain...
Putting the Compassion Back Into Social Media
Mental health campaigner Jonny Benjamin and Rethink.org show how social media can be the perfect vehicle for altruism and celebrating random acts of kindness....
What Makes U.S. Brands Patriotic?
Among established brands, what’s more American than apple pie and the Fourth of July? According to a new survey, Jeep was determined to be the most patriotic brand among 197...
IT’s Growing Role in What You Buy at the Supermarket
Business Intelligence (BI) systems have been around since at least the late 1950s. Now, with the advent of better tech and faster systems, what took days to find out can...
