Pierce Mattie Speaks Up

What Makes U.S. Brands Patriotic?

Among established brands, what’s more American than apple pie and the Fourth of July? According to a new survey, Jeep was determined to be the most patriotic brand among 197...
By Editor|Branding

IT’s Growing Role in What You Buy at the Supermarket

Business Intelligence (BI) systems have been around since at least the late 1950s. Now, with the advent of better tech and faster systems, what took days to find out can...

Holiday Spending Highlights U.S. Wealth Gap

With one percent of the U.S. population controlling a little more than half of the country’s assets these days, how do marketers deal with the growing divide between rich and...

Social Zeroes

Given how far social media guidelines seem not to have traveled within the global community, it seems way past time for a refresher – especially when it comes to pushing...

13 Fitness Trends Emerging in 2013

The latest developments in exercise involve more than just the progression of a tried-and-true routine. Combining principles of different disciplines into a single approach, maximizing regimens to combat age and...
By Editor|Fitness

Ready-to-Wear Goes Austere…and Weird

The news regarding London Fashion Week can only be summed up in one word: disturbing. Has the fashion world finally been tamed to cater more exclusively to bourgeois/nouveau riche tastes?...

How to Deal with Beauty Lists

Are so-called Beauty Lists worth even a cursory glance? Can anything good come from scanning a slideshow about the 12 Best Ways to Massage Away Your Wrinkles? And even if...

Branding on YouTube

YouTube was all fun and games until it became just another platform for selling stuff. Besides peep shows and online brides-to-be. With 100 hours of video added to YouTube each...

Bigger Stores Could Dent Retailers’ Holiday Profits

“He who has the largest store or number of stores will sell the most things between now and the end of the year.” Right? Maybe not. Bigger, alas, is not...

Covering the Fashions of the Times

Take in some stories about Paris Fashion Week and you might start to wonder what filters are being used to discern noise from news. You could randomly spray paint a...
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