Pierce Mattie Speaks Up

Are Pod People Turning Detergent Makers into the Living Dead?

Laundry pods, those compact plastic sacks that contain pre-measured amounts of soap, seem tailor made for people who over-pour and over-use liquid or powdered detergents. Unless you're one of the...

GQ Spring/Summer 2014 Fashion Report

Spring and Summer 2014 fashions, a GQ report suggests, are all about bold – not necessarily screaming -- colors, eye-catching accessories and a fair amount of cheeky snarl. As in...

7 Ways CPGs Can Leverage Web and Mobile Communities

Any CPG can set up a Facebook or YouTube page and hope the traffic links in from there. What if you could construct your own online community that could live...

The Neighborhood Market Returns

Just when Americans seemed sold on big-box grocery stores as the answer to meeting or beating the monthly food budget, along come several national chains that want to sell people...

Brand Mascots: An Endangered Species

The growing trend to ditch the brand mascots of yesteryear – costumed characters, furry animals and/or talking cartoon characters whose playful presence lends a spirit of fun and identity to...
By Editor|Branding

What’s on the PR/Social Media Horizon for 2014?

And how can your company take practical advantage of those forecasted changes? Like now? Here’s PR blogger Jessica Lawlor’s suggestions for action....

Dos and Don’ts of Celebrity Travel Styles

The great artist Noel Coward once observed, “Why do the wrong people travel when the right people stay at home?” If you're one of those traveling afar this summer, thank...

Corporate Philanthropy: Good for Business, or Just Plain Good?

Where should companies draw the line on corporate philanthropy? Is all charitable giving considered “good giving”? Should getting a bang for your buck be part of every marketing effort, including...

Fitness Trends for 2014

Exercising like a caffeinated maniac with breaks in-between – aka, High-Intensity Interval Training – recently took first place among the predicted Fitness Trends for 2014. Unseated from first place for...

The Parallax of Marketing When Viewed Through the Lens of Public Relations

True or false: public relations should mirror all other marketing activities? The answer: a murky ‘it really depends on the situation’. ...
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